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Fishing Mask

Maybe

Search demand grew +73.1% this quarter. But shoppers spend an estimated $25K a year here, so Fishing Mask is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$25K/yr58K searches / yr
90-day growth
+73.1%search demand this quarter
Competition
42%top-5 click share · 21 brands · 41 sellers

Flapen Score

Fishing Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fishing Mask is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Fishing Mask 58K times last year and spent an estimated $25K. The top 5 brands take 75% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+73.1%
Conversion, latest week
3.4%
Market size, estimated
$25Ka year
Peak month
June3.2× the quietest month
Top search term
fishing neck gaiter19K searches a year

02 · Price

A sale here is worth $12.84.

Listings sell for $12.84 on average, from $6.29 to $25.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.84 that is $0 to $1K a year per listing.

Average price
$12.84under the $15 to $100 sweet spot
Price range
$6.29–$25.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,370 within Scarves. It carries 7,032 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#1,370in Scarves
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,032per listing
Listings tracked
42

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Fishing Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

41

Top-5 brand share

75%

Top 20: 99%

Top-5 click share

42%

Top 20: 80%

Open market

19%

  • Brand 136%
  • Brand 216%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Fishing Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Fishing Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing neck gaiter19K/yr
  • fishing buff9K/yr
  • fishing gaiter9K/yr
  • fishing face cover7K/yr
  • fishing gator5K/yr
  • fishing gaiters for men4K/yr
  • fishing neck gaiters for men3K/yr
  • fishing face masks965/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Mask

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Very big”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fishing Mask questions

Answered from the same tracked data.