Fishing Boots

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $753K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

0.4%

Market size, estimated

$753Ka year

Peak month

December2.2× the quietest month

Top search term

deck boots514K searches a year

Listings sell for $64.23 on average, from $23.48 to $143.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $64.23 that is $6K to $16K a year per listing.

Average price

$64.23inside the $15 to $100 sweet spot

Price range

$23.48–$143.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$6K–$16K

Returns

7.4%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #480 within Shoes. It carries 3,401 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

94%

Out of stock, average day

4.9%

Average rank

#480in Shoes

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,401per listing

Listings tracked

88

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

60 months