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Fish Purse

Fail

An estimated 10.6% of orders come back, so Fish Purse is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$99K/yr141K searches / yr
90-day growth
+68.4%search demand this quarter
Competition
52%top-5 click share · 14 brands · 17 sellers

Flapen Score

Fish Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fish Purse is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Purse market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Purse 141K times last year and spent an estimated $99K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+68.4%
Conversion, latest week
0.9%
Market size, estimated
$99Ka year
Top search term
fish purse84K searches a year

02 · Price

A sale here is worth $77.73.

Listings sell for $77.73 on average, from $20.17 to $294.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $77.73 that is $0 to $8K a year per listing.

Average price
$77.73inside the $15 to $100 sweet spot
Price range
$20.17–$294.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,259 within Clutches & Evening Bags. It carries 46 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
5.7%
Average rank
#2,259in Clutches & Evening Bags
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
46per listing
Listings tracked
23

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fish Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

21%

  • Brand 134%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Search terms

Top Fish Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish purse84K/yr
  • fish clutch17K/yr
  • fish purse for women12K/yr
  • fish shaped bag13K/yr
  • beaded fish purse5K/yr
  • fish clutch purse6K/yr
  • fish crossbody bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Purse

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
10.6%of orders come back
“Large”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fish Purse questions

Answered from the same tracked data.