Fish Purse
FailAn estimated 10.6% of orders come back, so Fish Purse is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $99K/yr141K searches / yr
- 90-day growth
- +68.4%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 17 sellers
Flapen Score
Fish Purse against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fish Purse is stronger. Inside it, weaker.
Market
The Fish Purse market on Amazon at a glance
Shoppers on Amazon United States searched for Fish Purse 141K times last year and spent an estimated $99K. The top 5 brands take 75% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +68.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +68.4%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $99Ka year
- Top search term
- fish purse84K searches a year
02 · Price
A sale here is worth $77.73.
Listings sell for $77.73 on average, from $20.17 to $294.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $77.73 that is $0 to $8K a year per listing.
- Average price
- $77.73inside the $15 to $100 sweet spot
- Price range
- $20.17–$294.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 10.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,259 within Clutches & Evening Bags. It carries 46 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 5.7%
- Average rank
- #2,259in Clutches & Evening Bags
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 46per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Fish Purse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SIMONMILLER Womens Fish Bag Natural One Size
- Price
- $174.89
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Herald Fish Shaped Straw Woven Purse for Women Summer Beach Raffia Clutch Handbag Tote Satchel (Nature Color)
- Price
- $24.71
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

QUZHQZHQS Crab handmade rattan woven Beach Bag Crossbody Purse Rattan Handbag Boho Vacation Clutch with Strap (Brown Crab-shaped)
- Price
- $46.32
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 3y ago

OWGSEE Straw Clutch Purses for Women Summer Cute and Unique fish Straw Purses and Handbags Woven Raffia Beach Bag(Khaki)
- Price
- $21.66
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 4mo ago

DEBIMY Women Rattan Fish Shape Crossbody Bag Natural Wicker Beach Clutch Purse Summer Vacation Novelty Animal Shoulder Bag Beige 2
- Price
- $35.10
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3mo ago
Trending
estimated 90-day click momentum
Cute 3D Goldfish Shaped Shoulder Bag Crossbody Bag Novelty Fish Purse Unique Animals Shaped Handbag for Women (Yellow)
- Price
- $21.04
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 3mo ago

SIMONMILLER Womens Puka Fish Bag Natural/Burgundy One Size
- Price
- $254.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Herald Fish Shaped Straw Woven Purse for Women Summer Beach Raffia Clutch Handbag Tote Satchel (Embroidery)
- Price
- $28.66
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago

HDWKBOY Straw Fish Purse for Women 2026 Summer Fashion Woven Clutch Natural Boho Aesthetic Handbag for Beach Vacation
- Price
- $26.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Madewell Womens Phone Fish Pouch Natural Multi One Size
- Price
- $106.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Newest
by launch date
SIMONMILLER Womens Puka Fish Bag Natural/Burgundy One Size
- Price
- $254.85
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Herald Fish Shaped Straw Woven Purse for Women Summer Beach Raffia Clutch Handbag Tote Satchel (Embroidery)
- Price
- $28.66
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 3mo ago

Cute 3D Goldfish Shaped Shoulder Bag Crossbody Bag Novelty Fish Purse Unique Animals Shaped Handbag for Women (Yellow)
- Price
- $21.04
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 3mo ago

DEBIMY Women Rattan Fish Shape Crossbody Bag Natural Wicker Beach Clutch Purse Summer Vacation Novelty Animal Shoulder Bag Beige 2
- Price
- $35.10
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 3mo ago

HDWKBOY Straw Fish Purse for Women 2026 Summer Fashion Woven Clutch Natural Boho Aesthetic Handbag for Beach Vacation
- Price
- $26.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
17
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 96%
Open market
21%
- SIMON MILLER USA34%
- Tngan16%
- Herald13%
- QUZHQZHQS6%
- OWGSEE5%
- DEBIMY5%
Search terms
Top Fish Purse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fish purse84K/yr
- fish clutch17K/yr
- fish purse for women12K/yr
- fish shaped bag13K/yr
- beaded fish purse5K/yr
- fish clutch purse6K/yr
- fish crossbody bag4K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Purse
We read the reviews and the return reasons for every product selling here.
“Large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Purse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









