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Fish Necklace

Pass

Fish Necklace scores 69 out of 100, a Pass. Shoppers spend an estimated $255K a year here, search demand grew +252.9% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +24 vs the category median of 45
Market size
$255K/yr403K searches / yr
90-day growth
+252.9%search demand this quarter
Competition
30%top-5 click share · 38 brands · 40 sellers

Flapen Score

Fish Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fish Necklace is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Necklace 403K times last year and spent an estimated $255K. The top 5 brands take 45% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +252.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
+252.9%
Conversion, latest week
2.2%
Market size, estimated
$255Ka year
Peak month
June8.6× the quietest month
Top search term
fish necklace162K searches a year

02 · Price

A sale here is worth $28.75.

Listings sell for $28.75 on average, from $7.34 to $275.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $28.75 that is $0 to $3K a year per listing.

Average price
$28.75inside the $15 to $100 sweet spot
Price range
$7.34–$275.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #15,279 within Pendant Necklaces. It carries 53 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#15,279in Pendant Necklaces
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
53per listing
Listings tracked
66

04 · Newcomers

9 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
9Amazon's first-year sales bar
Average brand age
24 months

Products

Top Fish Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

40

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

30%

Top 20: 64%

Open market

50%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Fish Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.6×

Search terms

Top Fish Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish necklace162K/yr
  • fish necklace for women65K/yr
  • beaded fish necklace17K/yr
  • sardine necklace18K/yr
  • fish jewelry24K/yr
  • fish pendant22K/yr
  • gold fish necklace15K/yr
  • fish pendant necklace14K/yr
  • fish charm necklace11K/yr
  • fish beaded necklace7K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Necklace

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.3%of orders come back
“These beads are bigger”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fish Necklace questions

Answered from the same tracked data.