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Fish Mask

Fail

Shoppers spend an estimated $7K a year here, so Fish Mask is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$7K/yr53K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
46%top-5 click share · 24 brands · 34 sellers

Flapen Score

Fish Mask against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fish Mask is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Mask 53K times last year and spent an estimated $7K. The top 5 brands take 57% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
0.9%
Market size, estimated
$7Ka year
Top search term
fish mask31K searches a year

02 · Price

A sale here is worth $14.66.

Listings sell for $14.66 on average, from $6.92 to $23.44. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $14.66 that is $0 to $1K a year per listing.

Average price
$14.66under the $15 to $100 sweet spot
Price range
$6.92–$23.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #560 within Masks. It carries 1,127 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#560in Masks
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
1,127per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fish Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

34

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

46%

Top 20: 92%

Open market

37%

  • Brand 117%
  • Brand 213%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Fish Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.5× · 8 of 12 months tracked

Search terms

Top Fish Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish mask31K/yr
  • fish head8K/yr
  • fish head mask5K/yr
  • fish head costume6K/yr
  • fish masks for adults3K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Mask

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Smell”
2.7%of orders come back
“Funky smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fish Mask questions

Answered from the same tracked data.