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Fish Keychain

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $47K a year here, so Fish Keychain is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$47K/yr209K searches / yr
90-day growth
+23.0%search demand this quarter
Competition
37%top-5 click share · 32 brands · 65 sellers

Flapen Score

Fish Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fish Keychain is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Fish Keychain 209K times last year and spent an estimated $47K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
2.0%
Market size, estimated
$47Ka year
Peak month
December2.3× the quietest month
Top search term
fish keychain93K searches a year

02 · Price

A sale here is worth $11.31.

Listings sell for $11.31 on average, from $3.94 to $34.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.31 that is $1K to $3K a year per listing.

Average price
$11.31under the $15 to $100 sweet spot
Price range
$3.94–$34.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #10,818 within Keyrings & Keychains. It carries 367 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#10,818in Keyrings & Keychains
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
367per listing
Listings tracked
50

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Fish Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

65

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

37%

Top 20: 74%

Open market

40%

  • Brand 123%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Fish Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Fish Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fish keychain93K/yr
  • fishing keychain29K/yr
  • doohickey20K/yr
  • fishing lure keychain13K/yr
  • fish key chain12K/yr
  • fish keychains14K/yr
  • nite ize doohickey11K/yr
  • fishing keychain for men9K/yr
  • doohickey key tool7K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Keychain

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
0.9%of orders come back
“actually larger than expected”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fish Keychain questions

Answered from the same tracked data.