First Fathers Day Gifts for New Dad

Shoppers searched for this 695K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months

695K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.6%

Market size, estimated

$189Ka year

Peak month

June264.6× the quietest month

Top search term

first fathers day gifts for new dad272K searches a year

Listings sell for $16.84 on average, from $3.45 to $50.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $16.84 that is $4K to $8K a year per listing.

Average price

$16.84inside the $15 to $100 sweet spot

Price range

$3.45–$50.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #4,288 within Baby Boys. It carries 691 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

8.3%

Average rank

#4,288in Baby Boys

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

691per listing

Listings tracked

38

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

12Amazon's first-year sales bar

Average brand age

27 months