First Birthday Outfit Girl

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-23.4%

Conversion, latest week

0.7%

Market size, estimated

$193Ka year

Peak month

January1.9× the quietest month

Top search term

first birthday outfit girl433K searches a year

Listings sell for $16.43 on average, from $10.62 to $27.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $16.43 that is $2K to $4K a year per listing.

Average price

$16.43inside the $15 to $100 sweet spot

Price range

$10.62–$27.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

7.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #250 within Baby Girls. It carries 821 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.2%

Average rank

#250in Baby Girls

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

821per listing

Listings tracked

69

26 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months