Firefighter Hat

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $335K a year.

Searches, last 12 months

437K

Growth, 90 days vs prior 90

+2.4%

Conversion, latest week

1.8%

Market size, estimated

$335Ka year

Peak month

October15.2× the quietest month

Top search term

firefighter hat148K searches a year

Listings sell for $42.14 on average, from $3.30 to $1325.44. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $42.14 that is $4K to $11K a year per listing.

Average price

$42.14inside the $15 to $100 sweet spot

Price range

$3.30–$1325.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$4K–$11K

Returns

5.4%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,764 within Boys. It carries 573 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

85%

Out of stock, average day

7.7%

Average rank

#3,764in Boys

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

573per listing

Listings tracked

93

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months