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Firefighter Gear Bags

Fail

Buyers convert on only 1.1% of searches, so Firefighter Gear Bags is a Fail.

Flapen Score
32
32 / 100
Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 45
Market size
$60K/yr89K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
62%top-5 click share · 9 brands · 25 sellers

Flapen Score

Firefighter Gear Bags against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Firefighter Gear Bags is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firefighter Gear Bags market on Amazon at a glance

Shoppers on Amazon United States searched for Firefighter Gear Bags 89K times last year and spent an estimated $60K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
1.1%
Market size, estimated
$60Ka year
Peak month
December1.9× the quietest month
Top search term
firefighter gear bag30K searches a year

02 · Price

A sale here is worth $60.84.

Listings sell for $60.84 on average, from $18.69 to $99.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $60.84 that is $0 to $6K a year per listing.

Average price
$60.84inside the $15 to $100 sweet spot
Price range
$18.69–$99.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #579 within Gym Bags. It carries 722 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
4.8%
Average rank
#579in Gym Bags
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
722per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Firefighter Gear Bags products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

25

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

4%

  • Brand 163%
  • Brand 218%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Firefighter Gear Bags search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Firefighter Gear Bags search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firefighter gear bag30K/yr
  • firefighter bag16K/yr
  • fire gear bag13K/yr
  • firefighter duffle bag10K/yr
  • turnout gear bags10K/yr
  • bunker gear bag5K/yr
  • firefighter turnout gear bag4K/yr

Reviews and returns

What reviews say buyers love and hate about Firefighter Gear Bags

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Firefighter Gear Bags questions

Answered from the same tracked data.