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Firefighter Costume Women

Fail

An estimated 14.5% of orders come back, so Firefighter Costume Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$20K/yr481K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
55%top-5 click share · 14 brands · 34 sellers

Flapen Score

Firefighter Costume Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Firefighter Costume Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firefighter Costume Women market on Amazon at a glance

Shoppers on Amazon United States searched for Firefighter Costume Women 481K times last year and spent an estimated $20K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
0.1%
Market size, estimated
$20Ka year
Peak month
October156.5× the quietest month
Top search term
firefighter costume women242K searches a year

02 · Price

A sale here is worth $30.31.

Listings sell for $30.31 on average, from $6.81 to $56.25. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.31 that is $0 to $3K a year per listing.

Average price
$30.31inside the $15 to $100 sweet spot
Price range
$6.81–$56.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
14.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #79,421 within Exotic Apparel. It carries 111 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
77%
Out of stock, average day
17.8%
Average rank
#79,421in Exotic Apparel
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
111per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Firefighter Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

34

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

18%

  • Brand 137%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Demand

Firefighter Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 156.5×

Search terms

Top Firefighter Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firefighter costume women242K/yr
  • sexy firefighter costume8K/yr
  • fire fighter costume women84K/yr
  • womens firefighter costume45K/yr
  • sexy firefighter costumes for women45K/yr
  • women firefighter costume14K/yr
  • firefighter costume for women5K/yr
  • fireman costume women7K/yr
  • female firefighter costume4K/yr
  • firefighter womens costume5K/yr

Reviews and returns

What reviews say buyers love and hate about Firefighter Costume Women

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
14.5%of orders come back
“Its a tight fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Firefighter Costume Women questions

Answered from the same tracked data.