Fire Shirt
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.68avg listing price — sweet spot $15–$100
Price range
Great$9.61–$57.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good873.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 50K searches
Is fire shirt profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fire shirt is a $13K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
fire shirt market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $15K–$20K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #24,927
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 87%
- Out of stock
- 1.8%
- Avg brand age
- 37 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
37
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
31%
Top 20: 70%
Open market
44%
- LuckLemocor23%
- KYKU12%
- A-SAFETY7%
- RAISEVERN5%
- JOVAKIT5%
- Asylvain4%
fire shirt demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 9.1×
Top fire shirt search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fire shirt24K/yr
- fire shirt women9K/yr
- fire shirts4K/yr
- fire tshirt4K/yr
- fire t shirt3K/yr
- fire and ice shirt2K/yr
- fire shirts for men1K/yr
- fire shirts for women754/yr
- fire and ice shirts1K/yr
Top fire shirt products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LuckLemocor Flame Button Up Shirt Fire Shirts Men Short Sleeve Red Flame L
LuckLemocor$19.724.4★180 rev
KYKU Mens Flame Shirt Summer Apparel Hawaiian Button Down Shirts with Pockets Red Fire S
KYKU$17.474.5★754 rev
A-SAFETY Mens FIRE Printed Long Sleeve T-Shirt - Durable Work Shirt Navy Size L
A-SAFETY$17.763.7★55 rev
LuckLemocor Flame T Shirts for Men Fire T-Shirts Black 3X-Large
LuckLemocor$16.374.2★139 rev
KYKU Mens Flame Button Up Shirt Short Sleeve Summer Shirts with Pockets Red Fire XL
KYKU$18.254.5★754 rev
Newest
by launch dateA-SAFETY Mens FIRE Printed Long Sleeve T-Shirt - Durable Work Shirt Navy Size L
A-SAFETY$17.7655 rev
A-SAFETY Hi Vis Neon Safety Shirt | Reflective Construction Work T-Shirt with FIRE - Black L
A-SAFETY$16.3055 rev
LuckLemocor Flame Button Up Shirt Fire Shirts Men Short Sleeve Red Flame L
LuckLemocor$19.72180 rev
LuckLemocor Flame T Shirts for Men Fire T-Shirts Black 3X-Large
LuckLemocor$16.37139 rev
LuckLemocor Flame Shirts Mens Fire Shirt Short Sleeve Button Up Red Flame XL
LuckLemocor$19.74180 rev
Trending
90-day click momentumLuckLemocor Flame T Shirt Men Fire Tshirt Black 2X-Large
LuckLemocor$16.884.2★
A-SAFETY Mens FIRE Printed Long Sleeve T-Shirt - Durable Work Shirt Navy Size L
A-SAFETY$17.763.7★
A-SAFETY Hi Vis Neon Safety Shirt | Reflective Construction Work T-Shirt with FIRE - Black L
A-SAFETY$16.303.7★
LuckLemocor Flame T Shirts for Men Fire T-Shirts Black 3X-Large
LuckLemocor$16.374.2★
Asylvain Unisex Fire Shirts Short Sleeve 3D Print Realistic Flame Design for Men and Women Large
Asylvain$16.344.5★
What reviews say buyers love and hate about fire shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits good”
“Its very well made”
“It is actually very comfortable”
“Exactly what I ordered”
“bright colored”
“Print is good and clear”
“Sharp Looking Shirt”
“Its very durable”
“Lightweight”
“great design”
What buyers complain about
“I would say they run a bit large”
“Quality/Material was a little on the cheap side”
“Wish it would glow in the dark”
“not the quality expected”
“Unexpected gem”
“It was thin”
“The second I touched the loop to insert the string on the back it broke”
“The print is not exactly what I expected”
Top return reasons
Common fire shirt questions
- Is fire shirt profitable to sell on Amazon United States?
- The niche generates $13K/yr across 60 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the fire shirt niche?
- 36 brands and 37 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in fire shirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Brightness/Shine/Glow. The return rate is 9.3% — above our launch gate.
- When does demand for fire shirt peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 9.1× the quietest.
- What does it cost to enter the fire shirt niche?
- Listings span $9.61–$57.84; the average listing price is $19.68 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.