Fire Horse

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -88.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

-88.9%

Conversion, latest week

0.8%

Market size, estimated

$13Ka year

Top search term

fire horse55K searches a year

Listings sell for $18.26 on average, from $6.80 to $59.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.26 that is $0 to $2K a year per listing.

Average price

$18.26inside the $15 to $100 sweet spot

Price range

$6.80–$59.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #11,662 within Handbags & Shoulder Bags. It carries 30 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

88%

Out of stock, average day

20.1%

Average rank

#11,662in Handbags & Shoulder Bags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

30per listing

Listings tracked

17

12 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

3Amazon's first-year sales bar

Average brand age

17 months