Fire Headband

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

62K

Growth, 90 days vs prior 90

-12.4%

Conversion, latest week

2.3%

Market size, estimated

$17Ka year

Peak month

October18.2× the quietest month

Listings sell for $12.07 on average, from $5.45 to $19.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.07 that is $0 to $1K a year per listing.

Average price

$12.07under the $15 to $100 sweet spot

Price range

$5.45–$19.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

11.0%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #3,134 within Headwear. It carries 106 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

11.2%

Average rank

#3,134in Headwear

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

106per listing

Listings tracked

32

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months