Is fire costume profitable to sell on Amazon United States?

The niche generates $45K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (47/100).

How competitive is the fire costume niche?

37 brands and 58 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in fire costume?

Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 11.6% — above our launch gate.

When does demand for fire costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 32.2× the quietest.

What does it cost to enter the fire costume niche?

Listings span $7.23–$51.20; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 562 reviews — the moat a new listing must climb.

Fire Costume

Skip it

High returns (11.6%) — this niche doesn't clear our bar today.

Brand share

Great42%

top-5 brand share — no brand owns this niche

Avg price

Great$20.06

avg listing price — sweet spot $15–$100

Price range

Great$7.23–$51.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good561.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 155K searches

Returns

Bad11.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

Is fire costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fire costume is a $45K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fire costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $60K–$80K; units × avg price
Conversion rate: 1.4%
Avg BSR: #41,812
Page quality: 0%
Prime: 95%
Sponsored: 81%
Out of stock: 11.5%
Avg brand age: 37 months
Avg seller age: 175 days

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

37 falling

Sellers

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

40%

Top 20: 79%

Open market

53%

UQJE12%
MAOFENG9%
NE Beauty8%
Dreamgirl7%
Seawhisper6%
AYKRM5%

fire costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 32.2×

Open Trend

Top fire costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fire costume57K/yr -10.0%1.5% conv.
flame costume21K/yr -11.6%1.2% conv.
fire costume women32K/yr -30.2%0.9% conv.
fire outfit5K/yr +1.0%0.9% conv.
fire costume accessories5K/yr +20.9%0.6% conv.
fire costume adult9K/yr +1.5%0.7% conv.
fire costume men4K/yr -31.1%1.2% conv.
flame costume women7K/yr -61.2%0.5% conv.
womens fire costume6K/yr -74.1%2.2% conv.
fire halloween costume5K/yr +35.5%0.0% conv.

All search terms

Top fire costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UQJE Victorian Natural Feather Shawl Shrug Shoulder Wrap Gothic Collar Costume Accessories-Red1

UQJE$23.604.2★272 rev

MAOFENG Chandelle Turkey Feather Boa 1.64 Yards 30g for Halloween Dancing Wedding Party DIY Craft Costume Decoration Feather Boa Red Orange Yellow

MAOFENG$7.543.4★545 rev

Dreamgirl Flame Jumpsuit with Mesh Neckline Womens Costume Fiery Halloween Outfit Multicolor

Dreamgirl$38.454.7★11 rev

NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red

NE Beauty$25.174.2★11 rev

Phoenix Costume Women - 10 Panel Handkerchief Skirt with Gold Sequins Fire Flame Belly Dance & Halloween Costume Adult Dance Skirt Orange

Seawhisper$28.304.4★1,235 rev

Newest

by launch date

JazSwirl Fire headband Flame Headband 7.9 x 7.1 in Flames Headband for Women Fire Crown Headpiece Halloween Costume Headband Party Festival Rave Hair Accessories for Women Girls

JazSwirl$8.4911 rev

9mo ago

Women Men Flame Fire Art Full Long Hooded Cloaks for Christmas Halloween Cosplay Party Costumes Vintage Cape Sorcerer Cloak Outwear

SVEFDOC$18.190 rev

9mo ago

Thiccywoov 2 Pcs Fire Flame Headband Halloween Hair Accessories Glitter Felt Rave Hair Decoration for Cosplay Party Costumes(Glitter Flame)

Thiccywoov$18.059 rev

12mo ago

Zntuv Flame Dragon Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes

Zntuv$28.5493 rev

12mo ago

NE Beauty Fire Fighter Costume For Women Thong and Crop Set Medium Red

NE Beauty$25.1711 rev

1y ago

What reviews say buyers love and hate about fire costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“They fit great”

Quality-Overall13%

“Quality seems good”

Advertised Vs Actual Product10%

“Looks more impressive in the photo”

Durability8%

“Seems durable”

Comfort-Overall6%

“making it very comfortable”

Design-Overall6%

“great design”

Color4%

“The colors are bright”

Value For Money3%

“Value for my money”

Strength3%

“they were pretty sturdy”

Material Quality3%

“The material feels soft with a comfortable stretch that makes it easy to wear”

What buyers complain about

Size-Overall18%

“Tight fit”

Durability6%

“Good for one time use- easily broken”

Defective Material/Parts6%

“It arrived broken”

Quality-Overall5%

“It definitely felt cheap”

Thickness4%

“It could be coated, thicker paper”

Stitch/Finish/Polish3%

“Theres part of a ribbon thats not sewn in place”

Precious Gemstone3%

“Unexpected gem”

Pilling/Linting3%

“came squished, thin, and feathers falling off all night long”

Stiffness3%

“Was stiff and also too long and no way to hem and keep pattern”

Material Quality2%

“The material is a bit on the thin side”

Top return reasons

Size-Overall44%

Color8%

Length6%

Advertised Vs Actual Product6%

Material Quality4%

Quality-Overall4%

Waist Fit3%

Value For Money2%

Thin2%

Wig/Artificial Hair Quality2%

Common fire costume questions

Is fire costume profitable to sell on Amazon United States?: The niche generates $45K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (47/100).
How competitive is the fire costume niche?: 37 brands and 58 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in fire costume?: Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 11.6% — above our launch gate.
When does demand for fire costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 32.2× the quietest.
What does it cost to enter the fire costume niche?: Listings span $7.23–$51.20; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 562 reviews — the moat a new listing must climb.