Is fire and ice costume profitable to sell on Amazon United States?

The niche generates $29K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.3%. Flapen's verdict: Skip it (35/100).

How competitive is the fire and ice costume niche?

22 brands and 35 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in fire and ice costume?

Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 10.9% — above our launch gate.

When does demand for fire and ice costume peak?

Demand peaks in Sep–Oct; the busiest month runs 27.0× the quietest.

What does it cost to enter the fire and ice costume niche?

Listings span $7.11–$65.75; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.

Fire and Ice Costume

Skip it

Soft demand (-63.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great220.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.53

avg listing price — sweet spot $15–$100

Price range

Great$7.11–$65.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$29K

$29K/yr · 107K searches

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Growth

Bad-63.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier High Returns

Is fire and ice costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fire and ice costume is a $29K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

fire and ice costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $21K–$26K; units × avg price
Conversion rate: 1.3%
Avg BSR: #28,613
Page quality: 0%
Prime: 87%
Sponsored: 74%
Out of stock: 7.7%
Avg brand age: 38 months
Avg seller age: 196 days

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

62%

Top 20: 99%

Open market

32%

Gone For a Run24%
SUMERSHA19%
JoyCan9%
PANGTIKU7%
Rbenxia6%
Funnysoft4%

fire and ice costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — -63.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 27.0×

Open Trend

Top fire and ice costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ice costume54K/yr -66.1%0.3% conv.
fire and ice costume30K/yr -59.4%0.6% conv.
ice costume women7K/yr -66.7%0.5% conv.
ice costume accessories2K/yr -11.5%0.0% conv.
ice halloween costume8K/yr -58.0%0.0% conv.
fire and ice costumes2K/yr -40.6%0.9% conv.
fire and ice halloween costume2K/yr +95.8%0.0% conv.
ice and fire halloween costumes620/yr -94.1%0.0% conv.
fire and ice halloween costume girls795/yr -95.0%0.0% conv.

All search terms

Top fire and ice costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gone For a Run Snowflake Tutu Skirt for Women - Ice Queen Running Costume - Winter Wonderland Tutu Light Blue

Gone For a Run$18.793.7★19 rev

Belly Dance Hip Scarf Sequin Tassel Skirt Performance Outfits Sparkly Fringe Wrap Halloween Costume Party Rave Festival for Women and Girls Blue

SUMERSHA$10.414.3★1,207 rev

PANGTIKU Cooling Vest With Reusable Gel Ice Packs for Men Women - Adjustable Ice Reflective Vest Cool Jacket for Working in the Hot Weather

PANGTIKU$29.173.9★138 rev

JoyCan Girls Black Ice Figure Skating Training Jacket with Fleece

JoyCan$34.804.6★61 rev

Rbenxia Silver Shiny Hooded Cape Unisex Full Length Cloak Party Robe Cape Mardi Gras Halloween Christmas Costume for Men and Women (Medium)

Rbenxia$14.674.2★215 rev

Newest

by launch date

Long Teardrop Shaped Drop Dangle Earrings Costume Accessories for Women Everyday Wedding Ice Water Fire Flame Red Blue Earrings

OXJOIIS$7.961 rev

6mo ago

Eyourlife Winter Inflatable Snowflake Costume Blow Up Snowflake Cosplay Costume for Winter Decorations Wonderland Frozen Party Cosplay Outfit for Adult Men Women Dress Up Supplies

Eyourlife$32.439 rev

9mo ago

Funny Ice Immigration Retro T-Shirt

Ice Immigration gift vintege$14.9518 rev

11mo ago

Maiteenly 6 Pcs Halloween Fire and Ice Cosplay Costume Accessories Included Red Silver Earrings Headband Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume

Maiteenly$22.126 rev

1y ago

Funnysoft 4 Pcs Halloween Fire and Ice Costume Accessories Includes Flame Snowflake Glasses Red Blue Belly Dance Hip Scarf Sequin Tassel Skirt Wrap for Halloween Party Cosplay Costume

Funnysoft$27.854 rev

1y ago

What reviews say buyers love and hate about fire and ice costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Fit is great”

Quality-Overall15%

“ok quality,”

Comfort-Overall9%

“Comfy and bright”

Durability8%

“still looks brand new”

Shape/Style8%

“if you figure it out it looks pretty”

Brightness/Shine/Glow7%

“Very shiny”

Inflation/Deflation3%

“quick inflation”

Ease Of Use3%

“Simple”

Sweat Resistance2%

“no itchiness”

Sharpness2%

“the tie looked sharp”

What buyers complain about

Size-Overall27%

“does not fit as I thought it would”

Strength11%

“Everything is so flimsy”

Quality-Overall9%

“Try cheaply made”

Zipper Quality9%

“Cheap zipper”

Moist/Dry9%

“But, the problem is it will wet your clothes up”

Length5%

“it gets short in the back”

Color3%

“Not the color pictured”

Maintenance And Repair2%

“due to washing it had needed the edging repaired”

Top return reasons

Size-Overall45%

Length7%

Advertised Vs Actual Product6%

Color6%

Waist Fit6%

Quality-Overall4%

Material Quality3%

Hip Fit3%

Thigh Fit3%

Value For Money2%

Common fire and ice costume questions

Is fire and ice costume profitable to sell on Amazon United States?: The niche generates $29K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -63.3%. Flapen's verdict: Skip it (35/100).
How competitive is the fire and ice costume niche?: 22 brands and 35 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in fire and ice costume?: Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 10.9% — above our launch gate.
When does demand for fire and ice costume peak?: Demand peaks in Sep–Oct; the busiest month runs 27.0× the quietest.
What does it cost to enter the fire and ice costume niche?: Listings span $7.11–$65.75; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.