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Fire and Ice Costume

Fail

Demand is soft, at -63.3% this quarter, so Fire and Ice Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$29K/yr107K searches / yr
90-day growth
-63.3%search demand this quarter
Competition
62%top-5 click share · 22 brands · 35 sellers

Flapen Score

Fire and Ice Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fire and Ice Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire and Ice Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Fire and Ice Costume 107K times last year and spent an estimated $29K. The top 5 brands take 65% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-63.3%
Conversion, latest week
1.3%
Market size, estimated
$29Ka year
Peak month
October27.0× the quietest month
Top search term
ice costume54K searches a year

02 · Price

A sale here is worth $20.53.

Listings sell for $20.53 on average, from $7.11 to $65.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.53 that is $0 to $2K a year per listing.

Average price
$20.53inside the $15 to $100 sweet spot
Price range
$7.11–$65.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #28,613 within Accessory Sets. It carries 220 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
87%
Out of stock, average day
7.7%
Average rank
#28,613in Accessory Sets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
220per listing
Listings tracked
23

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fire and Ice Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

35

Est. top-5 brand share

65%

Top 20: 99%

Est. top-5 click share

62%

Top 20: 99%

Open market

32%

  • Gone For a Run24%
  • SUMERSHA19%
  • JoyCan9%
  • PANGTIKU7%
  • Rbenxia6%
  • Funnysoft4%

Demand

Fire and Ice Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 27.0×

Search terms

Top Fire and Ice Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ice costume54K/yr
  • fire and ice costume30K/yr
  • ice costume women7K/yr
  • ice costume accessories2K/yr
  • ice halloween costume8K/yr
  • fire and ice costumes2K/yr
  • fire and ice halloween costume2K/yr
  • ice and fire halloween costumes620/yr
  • fire and ice halloween costume girls795/yr

Reviews and returns

What reviews say buyers love and hate about Fire and Ice Costume

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
10.9%of orders come back
“does not fit as I thought it would”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Fire and Ice Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data