Fiona Wig

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-30.6%

Conversion, latest week

8.1%

Market size, estimated

$90Ka year

Peak month

October37.5× the quietest month

Top search term

fiona wig42K searches a year

Listings sell for $20.15 on average, from $11.00 to $26.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.15 that is $0 to $2K a year per listing.

Average price

$20.15inside the $15 to $100 sweet spot

Price range

$11.00–$26.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

14.9%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #1,522 within Wigs. It carries 1,729 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

16.9%

Average rank

#1,522in Wigs

Average rating

4.18 starsAmazon United States average 4.42 stars

Average reviews

1,729per listing

Listings tracked

18

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months