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Fiona Crown

Fail

Shoppers spend an estimated $19K a year here, so Fiona Crown is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$19K/yr38K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
78%top-5 click share · 12 brands · 14 sellers

Flapen Score

Fiona Crown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fiona Crown is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fiona Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Fiona Crown 38K times last year and spent an estimated $19K. The top 5 brands take 80% of clicks. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
4.3%
Market size, estimated
$19Ka year
Top search term
fiona crown14K searches a year

02 · Price

A sale here is worth $11.43.

Listings sell for $11.43 on average, from $7.17 to $22.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $11.43 that is $0 to $1K a year per listing.

Average price
$11.43under the $15 to $100 sweet spot
Price range
$7.17–$22.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #6,571 within Girls. It carries 1,627 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#6,571in Girls
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,627per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fiona Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

15%

  • Brand 135%
  • Brand 225%
  • Brand 312%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Fiona Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 9.9× · 8 of 12 months tracked

Search terms

Top Fiona Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fiona crown14K/yr
  • princess fiona crown6K/yr
  • fiona accessories8K/yr
  • princess fiona accessories4K/yr
  • fiona costume accessories6K/yr

Reviews and returns

What reviews say buyers love and hate about Fiona Crown

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
8.8%of orders come back
“It big and one diamond drop off”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fiona Crown questions

Answered from the same tracked data.