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Find Gift Registry

Fail

The top 5 brands take 100% of clicks, so Find Gift Registry is a Fail.

Flapen Score
26
26 / 100
Ranks 16,401 of 16,930 Clothing, Shoes & Jewelry niches · −19 vs the category median of 45
Market size
$38K/yr346K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
97%top-5 click share · 5 brands · 11 sellers

Flapen Score

Find Gift Registry against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Find Gift Registry is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Find Gift Registry market on Amazon at a glance

Shoppers on Amazon United States searched for Find Gift Registry 346K times last year and spent an estimated $38K. All 5 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
0.5%
Market size, estimated
$38Ka year
Peak month
March4.4× the quietest month
Top search term
baby registry search by name100K searches a year

02 · Price

A sale here is worth $20.12.

Listings sell for $20.12 on average, from $8.01 to $50.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $20.12 that is $5K to $10K a year per listing.

Average price
$20.12inside the $15 to $100 sweet spot
Price range
$8.01–$50.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Baby Girls. It carries 2,429 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#13in Baby Girls
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,429per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Find Gift Registry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 221%
  • Brand 37%
  • Brand 44%
  • Brand 53%

Demand

Find Gift Registry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KBlack Friday '24Holiday '24Spike '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 4.4×

Search terms

Top Find Gift Registry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby registry search by name100K/yr
  • find gift registry83K/yr
  • newborn gift set25K/yr
  • baby sprinkle gifts18K/yr
  • aquaphor baby set14K/yr
  • baby shower gift sets12K/yr
  • baby essentials gift set12K/yr
  • cheap baby shower gifts7K/yr
  • create baby registry5K/yr
  • create registry for baby7K/yr

Reviews and returns

What reviews say buyers love and hate about Find Gift Registry

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
2.0%of orders come back
“it's hard to get it just right to fit baby's head”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Find Gift Registry questions

Answered from the same tracked data.