Filson
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$163.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,894.63avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Price range
Bad$10.76–$559.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 204K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Is filson profitable on Amazon?
According to Flapen's Amazon United States niche tracking, filson is a $33K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
filson market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $123K–$164K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,365
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 70%
- Out of stock
- 16.7%
- Avg brand age
- 55 months
- Avg seller age
- 164 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
85
Top-5 brand share
72%
Top 20: 94%
Top-5 click share
23%
Top 20: 57%
Open market
24%
- Filson29%
- Legendary Whitetails17%
- Carhartt11%
- Pendleton9%
- Wrangler5%
- Huckberry3%
filson demand & seasonality
Weekly Amazon search volume, last 87 weeks — -24.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.8×
Top filson search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- filson118K/yr
- filson jacket mens13K/yr
- filson bag19K/yr
- filson jacket30K/yr
- filson shirts for men6K/yr
- filson bags3K/yr
- filson mens4K/yr
Top filson products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filson Mens Tin Cloth 24 Hour Briefcase Otter Green One Size
Filson$386.775.0★1 rev
Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre
Pendleton$162.374.8★551 rev
Mens Flannel Lined Waxed Cotton Shirt Jacket Tobacco Large
Legendary Whitetails$82.454.4★20,065 rev
Patriot Tropic 504 - Navy/White/S
Kangol$48.424.6★13 rev
Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Army Large
Legendary Whitetails$33.514.6★100,740 rev
Newest
by launch date
Long Sleeve Fleece Quarter-zip Olive NIght Medium
Wrangler Authentics$24.3626,399 rev
Wrangler Mens X Filson Adventure Jacket Tan Cotton Lightweight (US Alpha X-Large Regular Regular)
Wrangler$354.991 rev
Wrangler Mens X Filson Adventure Jacket Tan Cotton Lightweight (US Alpha Large Regular Regular)
Wrangler$362.931 rev
Pendleton Mens The Original Westerley Wool Heavy Cable Knit Cardigan Sweater with Zip Front - (Black Donegal) - Medium
Pendleton$235.591,225 rev
Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre
Pendleton$162.37551 rev
Trending
90-day click momentumLong Sleeve Fleece Quarter-zip Olive NIght Medium
Wrangler Authentics$24.364.5★
Patriot Tropic 504 - Navy/White/S
Kangol$48.424.6★
Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre
Pendleton$162.374.8★
Filson Mens Mackinaw Wool Vest Navy Medium
Filson$255.264.2★
Pendleton Mens The Original Westerley Wool Heavy Cable Knit Cardigan Sweater with Zip Front - (Black Donegal) - Medium
Pendleton$235.594.8★
What reviews say buyers love and hate about filson
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“not too tight”
“Excellent price”
“Really warm”
“Durable, and seems like it should last for years”
“Feels comfortable”
“Excellent material”
“The bag is sturdy”
“As advertised”
“Beautiful leather”
What buyers complain about
“To big”
“no strap with it”
“broke within 2 weeks”
“Poor quality”
“Color is lighter than advertised”
“chemical smelling”
“Looks can be deceiving”
“also thin”
“requires more effort to use”
“Doesnt ever appear to be leather”
Top return reasons
Common filson questions
- Is filson profitable to sell on Amazon United States?
- The niche generates $33K/yr across 94 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the filson niche?
- 34 brands and 85 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in filson?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 6.0% — above our launch gate.
- When does demand for filson peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the filson niche?
- Listings span $10.76–$559.93; the average listing price is $163.99 (sweet spot $15–$100). The average incumbent carries 7,895 reviews — the moat a new listing must climb.