Filson

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

204K

Growth, 90 days vs prior 90

-24.1%

Conversion, latest week

0.1%

Market size, estimated

$33Ka year

Peak month

December4.8× the quietest month

Top search term

filson118K searches a year

Listings sell for $163.99 on average, from $10.76 to $559.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $163.99 that is $0 to $16K a year per listing.

Average price

$163.99above the $15 to $100 sweet spot

Price range

$10.76–$559.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$16K

Returns

6.0%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #1,365 within Jackets & Coats. It carries 7,895 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

89%

Out of stock, average day

16.7%

Average rank

#1,365in Jackets & Coats

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

7,895per listing

Listings tracked

94

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months