Filipino
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great357.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.53avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$12.71–$20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$16K$16K/yr · 806K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Is filipino profitable on Amazon?
According to Flapen's Amazon United States niche tracking, filipino is a $16K/yr Amazon United States market (806K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Dec. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
filipino market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 750–1,000/product
- Revenue / yr
- $62K–$78K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #1,431
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- MYOSPARK80%
- G2TUP9%
- Aomutrsn8%
- Hicyyu3%
- Open — no brand owns it (0%)
filipino demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.0% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 1.9×
Top filipino search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- filipino303K/yr
- philippines319K/yr
- filipino gifts50K/yr
- filipino decor22K/yr
- philippine17K/yr
- filipino sun necklace9K/yr
- filipino jewelry13K/yr
- filipino necklace10K/yr
- filipina11K/yr
- filipino earrings8K/yr
Top filipino products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MYOSPARK Philippines Sun Necklace - Star Necklace Philippine Pride Jewelry Gift For Filipino
MYOSPARK$12.954.5★575 rev
MYOSPARK Philippines Sun Necklace - Star Necklace Philippine Pride Jewelry Gift For Filipino
MYOSPARK$12.714.5★575 rev
G2TUP Philippine Kitchen Apron Filipinos Apron Filipinos Gifts Philippines Kitchen Gifts Philippines Themed Gift (PHILIPPINESap)
G2TUP$14.974.6★36 rev
Philippines Flag Embroidered Graduation Stole with Gift Box Filipino Graduation Sash Class of 2026 Adult Unisex Satin Graduation Stole 75 in Length for Graduates
Aomutrsn$19.054.8★97 rev
MYOSPARK Philippines Sun Necklace Philippines star necklace Philippine Pride necklace Philippines Jewelry Gift For Filipino (Philippines Sun Necklace S)
MYOSPARK$12.954.5★575 rev
Newest
by launch datePhilippines Flag Embroidered Graduation Stole with Gift Box Filipino Graduation Sash Class of 2026 Adult Unisex Satin Graduation Stole 75 in Length for Graduates
Aomutrsn$19.0597 rev
G2TUP Philippine Kitchen Apron Filipinos Apron Filipinos Gifts Philippines Kitchen Gifts Philippines Themed Gift (PHILIPPINESap)
G2TUP$14.9736 rev
Hicyyu Philippine Flag-5 Outdoor Crossbody Shoulder Bag For Unisex Young Adult Hiking Sling Backpack
Hicyyu$20.57287 rev
MYOSPARK Philippines Sun Necklace - Star Necklace Philippine Pride Jewelry Gift For Filipino
MYOSPARK$12.95575 rev
MYOSPARK Philippines Sun Necklace - Star Necklace Philippine Pride Jewelry Gift For Filipino
MYOSPARK$12.71575 rev
Trending
90-day click momentumPhilippines Flag Embroidered Graduation Stole with Gift Box Filipino Graduation Sash Class of 2026 Adult Unisex Satin Graduation Stole 75 in Length for Graduates
Aomutrsn$19.054.8★
MYOSPARK Philippines Sun Necklace Philippines star necklace Philippine Pride necklace Philippines Jewelry Gift For Filipino (Philippines Sun Necklace S)
MYOSPARK$12.954.5★
MYOSPARK Philippines Sun Necklace - Star Necklace Philippine Pride Jewelry Gift For Filipino
MYOSPARK$12.714.5★
G2TUP Philippine Kitchen Apron Filipinos Apron Filipinos Gifts Philippines Kitchen Gifts Philippines Themed Gift (PHILIPPINESap)
G2TUP$14.974.6★
Hicyyu Philippine Flag-5 Outdoor Crossbody Shoulder Bag For Unisex Young Adult Hiking Sling Backpack
Hicyyu$20.574.4★
What reviews say buyers love and hate about filipino
What buyers praise and complain about, mined from review topics.What buyers love
“Pretty and good quality”
“just the perfect size”
“Very durable”
“Sturdy”
“Light”
“Adjustable”
“Color doesnt fade in bleach water or tint your skin”
What buyers complain about
“They broke when I tried putting them on”
“Not sturdy”
Top return reasons
Common filipino questions
- Is filipino profitable to sell on Amazon United States?
- The niche generates $16K/yr across 6 tracked products. 90-day search growth is +34.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the filipino niche?
- 4 brands and 5 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in filipino?
- Top complaints mined from reviews: Durability, Strength. The return rate is 2.1%.
- When does demand for filipino peak?
- Demand peaks in May–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the filipino niche?
- Listings span $12.71–$20.57; the average listing price is $15.53 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.