Figment
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible18.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.82avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.5%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$27K$27K/yr · 142K searches
Price range
Bad$9.85–$15.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Is figment profitable on Amazon?
According to Flapen's Amazon United States niche tracking, figment is a $27K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
figment market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $28K–$35K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #3,418
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
7
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- G2TUP70%
- WZMPA13%
- FOTAP5%
- KEYCHIN4%
- JiaDuo4%
- LEVLO4%
- Open — no brand owns it (0%)
figment demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top figment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- figment73K/yr
- figment disney51K/yr
- disney figment18K/yr
Top figment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
G2TUP Purple Dragon Socks Cartoon Movie Fans Gift Let The Magic Blossom Purple Dragon Socks (US Alpha One Size Regular Regular Let Magic Dragon S)
G2TUP$13.995.0★12 rev
WZMPA Figment Dragon Crossbody Bag Figment Fans Gift Figment Shoulder Bag Figment Merchandise (Figment Blossom-CB)
WZMPA$14.993.8★16 rev
FOTAP Cartoon Purple Dragon Gift Purple Dragons Tote Bag Cartoon Fan Gift The Dragon Handbag (Fig T)
FOTAP$15.234.6★30 rev
KEYCHIN Dragon Figment Crossbody Bag Figment Fans Gifts Purple Dragon Dragon Figment Shoulder Bag Figment Merchandise (Figment-CB)
KEYCHIN$14.065.0★1 rev
JiaDuo Purple Dragon Ears Horns Headband Women Halloween Costume Dress up Hair Accessories
JiaDuo$9.854.5★39 rev
Newest
by launch dateWZMPA Figment Dragon Crossbody Bag Figment Fans Gift Figment Shoulder Bag Figment Merchandise (Figment Blossom-CB)
WZMPA$14.9916 rev
KEYCHIN Dragon Figment Crossbody Bag Figment Fans Gifts Purple Dragon Dragon Figment Shoulder Bag Figment Merchandise (Figment-CB)
KEYCHIN$14.061 rev
LEVLO Purple Dragon Canvas Tote Bag Dragon Fans Gift Purple Dragon Moods Shoulder Bag (Figm Moods Tote)
LEVLO$14.8111 rev
G2TUP Purple Dragon Socks Cartoon Movie Fans Gift Let The Magic Blossom Purple Dragon Socks (US Alpha One Size Regular Regular Let Magic Dragon S)
G2TUP$13.9912 rev
JiaDuo Purple Dragon Ears Horns Headband Women Halloween Costume Dress up Hair Accessories
JiaDuo$9.8539 rev
Trending
90-day click momentumWZMPA Figment Dragon Crossbody Bag Figment Fans Gift Figment Shoulder Bag Figment Merchandise (Figment Blossom-CB)
WZMPA$14.993.8★
G2TUP Purple Dragon Socks Cartoon Movie Fans Gift Let The Magic Blossom Purple Dragon Socks (US Alpha One Size Regular Regular Let Magic Dragon S)
G2TUP$13.995.0★
KEYCHIN Dragon Figment Crossbody Bag Figment Fans Gifts Purple Dragon Dragon Figment Shoulder Bag Figment Merchandise (Figment-CB)
KEYCHIN$14.065.0★
LEVLO Purple Dragon Canvas Tote Bag Dragon Fans Gift Purple Dragon Moods Shoulder Bag (Figm Moods Tote)
LEVLO$14.814.6★
JiaDuo Purple Dragon Ears Horns Headband Women Halloween Costume Dress up Hair Accessories
JiaDuo$9.854.5★
What reviews say buyers love and hate about figment
What buyers praise and complain about, mined from review topics.What buyers love
“The were the perfect size”
“Lightweight”
“WORTH IT”
“They were so comfortable”
“frankly I'm incredibly impressed with the construction”
“Great leather like material that was a great quality”
“Bright colors, fits my adult head”
“Looks just like picture”
“frankly I'm incredibly impressed with the construction”
What buyers complain about
“It is fabric so not waterproof”
“The rainbow side looks a little cheap so I carried it backwards”
Top return reasons
Common figment questions
- Is figment profitable to sell on Amazon United States?
- The niche generates $27K/yr across 6 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (23/100).
- How competitive is the figment niche?
- 6 brands and 7 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in figment?
- Top complaints mined from reviews: Water Resistance, Material Quality. The return rate is 2.8%.
- When does demand for figment peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the figment niche?
- Listings span $9.85–$15.23; the average listing price is $13.82 (sweet spot $15–$100). The average incumbent carries 18 reviews — the moat a new listing must climb.