Fidelo Wallets for Men

Shoppers searched for this 257K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +78.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

257K

Growth, 90 days vs prior 90

+78.2%

Conversion, latest week

0.5%

Market size, estimated

$59Ka year

Peak month

June5.2× the quietest month

Top search term

oldies road wallet68K searches a year

Listings sell for $46.85 on average, from $10.80 to $114.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $46.85 that is $0 to $5K a year per listing.

Average price

$46.85inside the $15 to $100 sweet spot

Price range

$10.80–$114.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

4.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #812 within Wallets, Card Cases & Money Organizers. It carries 3,847 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

70%

Out of stock, average day

1.6%

Average rank

#812in Wallets, Card Cases & Money Organizers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,847per listing

Listings tracked

33

13 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

8Amazon's first-year sales bar

Average brand age

47 months