Fez
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Great192.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.96avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.93–$29.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.8%return rate — above 5% kills the launch gate
Market size
Bad$37K$37K/yr · 91K searches
Is fez profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fez is a $37K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
fez market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $40K–$50K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #4,571
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 88%
- Out of stock
- 6.8%
- Avg brand age
- 50 months
- Avg seller age
- 174 days
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
28
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
24%
- Village Hat Shop37%
- ihvan online12%
- BAYKUL11%
- Beistle6%
- Dupsie's6%
- HEYXI6%
fez demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.6×
Top fez search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fez hat41K/yr
- fez31K/yr
- fez hats for men6K/yr
- turkish hat7K/yr
- tarboosh6K/yr
Top fez products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Village Hat Shop Maroon Fez with Black Tassel (X-Large Maroon/Black)
Village Hat Shop$24.364.3★446 rev
BAYKUL Dr. Who Turkish Shriner Fez Hat Felt Arabian Moroccan Aladdin Abu Costume Tassel (Red)
BAYKUL$23.833.9★151 rev
HEYXI Felt Moroccan Fez Hat Turkish Hat for Men with Black Tassels Tarboosh Hat Pasha Fez Egyptian Fez Costume Hat
HEYXI$10.493.8★5 rev
Village Hat Shop Maroon Fez with Black Tassel (XX-Large Maroon/Black)
Village Hat Shop$24.364.3★446 rev
Dupsies Black Wool Fez Hat for Men Soft Felt Igbo Cap | Traditional African Hat for Cultural Religious & Fashion Wear
Dupsie's$29.314.0★246 rev
Newest
by launch date
Locmeo 4 Pcs Pet Fez Hat Red Turkish Style Hat with Golden Tassel for Cats and Dogs Adjustable Elastic Band
Locmeo$9.534 rev
Dicunoy 8 PCS Fez Hats with Tassel for Adult Red Turkish Costume Hats Halloween Velvet Arabian Night Hats Tarboosh for Men Women Cosplay Party
Dicunoy$20.004 rev
Modefa Mens Turkish Knitted Haji Muslim Kufi Hats for Men Breathable Prayer Cap for Daily Prayer & Casual Wear One Size (US Alpha One Size Black)
Modefa$11.7212 rev
HEYXI Felt Moroccan Fez Hat Turkish Hat for Men with Black Tassels Tarboosh Hat Pasha Fez Egyptian Fez Costume Hat
HEYXI$10.495 rev
HOHOKANG Exotic Turkish Moroccan Themed Headwear with Gold Trim Black Tassels Fez Hat Egyptian Themed Hat Unique Headpiece
HOHOKANG$16.327 rev
Trending
90-day click momentumDupsies Black Wool Fez Hat for Men Soft Felt Igbo Cap | Traditional African Hat for Cultural Religious & Fashion Wear
Dupsie's$29.314.0★
Hoolerry Arab Shemagh Muslim Keffiyeh Head Wrap Scarf Arabic Tactical Desert Headwear with Aqel Rope Halloween Costume Accessories(Red)
Hoolerry$20.164.1★
Locmeo 4 Pcs Pet Fez Hat Red Turkish Style Hat with Golden Tassel for Cats and Dogs Adjustable Elastic Band
Locmeo$9.535.0★
ihvan online Turkish Ottoman Bork Hat Ertugrul Leather Fur Winter Cap Ottoman Coat of Arms Grey Faux Fur and Black Faux Leather
ihvan online$26.524.5★
Village Hat Shop Maroon Fez with Black Tassel (X-Large Maroon/Black)
Village Hat Shop$24.364.3★
What reviews say buyers love and hate about fez
What buyers praise and complain about, mined from review topics.What buyers love
“Fits my husband”
“Great quality”
“Affordable”
“As advertised”
“The material feels durable enough for multiple uses, whether its for holidays, costume parties, or just taking some fun pictures at home”
“are quite durable”
“The bright red color”
“Fit and ease of use are always my biggest concerns, and this product does well in both areas”
“such a fun addition for any pet lover”
“I had no problem with the fit or finish of any of them”
What buyers complain about
“the largest one”
“Poor quality”
Top return reasons
Common fez questions
- Is fez profitable to sell on Amazon United States?
- The niche generates $37K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the fez niche?
- 15 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in fez?
- Top complaints mined from reviews: Size-Overall, Quality-Overall. The return rate is 8.8% — above our launch gate.
- When does demand for fez peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.6× the quietest.
- What does it cost to enter the fez niche?
- Listings span $8.93–$29.31; the average listing price is $19.96 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.