Fez

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+7.8%

Conversion, latest week

2.1%

Market size, estimated

$37Ka year

Peak month

October3.6× the quietest month

Top search term

fez hat41K searches a year

Listings sell for $19.96 on average, from $8.93 to $29.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.96 that is $0 to $2K a year per listing.

Average price

$19.96inside the $15 to $100 sweet spot

Price range

$8.93–$29.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.8%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #4,571 within Accessories. It carries 192 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

83%

Out of stock, average day

6.8%

Average rank

#4,571in Accessories

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

192per listing

Listings tracked

24

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months