Ferrari Jacket

Shoppers searched for this 928K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months

928K

Growth, 90 days vs prior 90

-32.8%

Conversion, latest week

0.1%

Market size, estimated

$112Ka year

Peak month

October3.0× the quietest month

Top search term

racing jacket107K searches a year

Listings sell for $80.50 on average, from $11.14 to $433.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $80.50 that is $0 to $8K a year per listing.

Average price

$80.50inside the $15 to $100 sweet spot

Price range

$11.14–$433.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

12.3%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #10,983 within Coats, Jackets & Vests. It carries 217 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

94%

Out of stock, average day

8.6%

Average rank

#10,983in Coats, Jackets & Vests

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

217per listing

Listings tracked

104

38 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

38

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months