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Ferragamo

Fail

The top 5 brands take 100% of clicks, so Ferragamo is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$561K/yr510K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
54%top-5 click share · 4 brands · 28 sellers

Flapen Score

Ferragamo against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ferragamo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ferragamo market on Amazon at a glance

Shoppers on Amazon United States searched for Ferragamo 510K times last year and spent an estimated $561K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $561K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
0.7%
Market size, estimated
$561Ka year
Top search term
ferragamo176K searches a year

02 · Price

A sale here is worth $152.82.

Listings sell for $152.82 on average, from $22.85 to $612.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $152.82 that is $0 to $15K a year per listing.

Average price
$152.82above the $15 to $100 sweet spot
Price range
$22.85–$612.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #3,141 within Sunglasses & Eyewear Accessories. It carries 1,047 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
11.7%
Average rank
#3,141in Sunglasses & Eyewear Accessories
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,047per listing
Listings tracked
24

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ferragamo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

0%

  • Brand 147%
  • Brand 242%
  • Brand 310%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Ferragamo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25OctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7× · 9 of 12 months tracked

Search terms

Top Ferragamo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ferragamo176K/yr
  • salvatore ferragamo78K/yr
  • salvatore ferragamo perfume51K/yr
  • ferragamo cologne for men48K/yr
  • ferragamo perfume for men25K/yr
  • uomo salvatore ferragamo26K/yr
  • perfume ferragamo para hombre18K/yr
  • ferragamo perfume13K/yr
  • uomo10K/yr
  • salvatore ferragamo perfume for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Ferragamo

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
17%of negative reviews mention “Value For Money”
0.3%of orders come back
“Uncomfortable price”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ferragamo questions

Answered from the same tracked data.