Felt Hats for Women

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-40.1%

Conversion, latest week

0.3%

Market size, estimated

$11Ka year

Peak month

October2.2× the quietest month

Top search term

felt hats for women49K searches a year

Listings sell for $27.67 on average, from $7.84 to $74.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.67 that is $0 to $3K a year per listing.

Average price

$27.67inside the $15 to $100 sweet spot

Price range

$7.84–$74.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

10.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #152 within Fedoras. It carries 1,088 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

3.5%

Average rank

#152in Fedoras

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

1,088per listing

Listings tracked

76

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months