Fedora Hats for Men

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $715K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+54.5%

Conversion, latest week

0.8%

Market size, estimated

$715Ka year

Peak month

May1.7× the quietest month

Top search term

fedora hats for men717K searches a year

Listings sell for $28.34 on average, from $9.96 to $123.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $28.34 that is $7K to $14K a year per listing.

Average price

$28.34inside the $15 to $100 sweet spot

Price range

$9.96–$123.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

7.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Fedoras. It carries 2,155 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

0.7%

Average rank

#101in Fedoras

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,155per listing

Listings tracked

104

15 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

5Amazon's first-year sales bar

Average brand age

49 months