February Birthstone Necklace

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

80K

Growth, 90 days vs prior 90

-65.6%

Conversion, latest week

1.8%

Market size, estimated

$66Ka year

Peak month

December8.3× the quietest month

Top search term

february birthstone22K searches a year

Listings sell for $45.60 on average, from $8.72 to $99.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.60 that is $0 to $5K a year per listing.

Average price

$45.60inside the $15 to $100 sweet spot

Price range

$8.72–$99.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

3.9%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #2,495 within Pendant Necklaces. It carries 3,954 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

10.4%

Average rank

#2,495in Pendant Necklaces

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

3,954per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months