February Birthstone Necklace
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.60avg listing price — sweet spot $15–$100
Price range
Great$8.72–$99.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Okay3,953.75avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 80K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
Is february birthstone necklace profitable on Amazon?
According to Flapen's Amazon United States niche tracking, february birthstone necklace is a $66K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Apr–May–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
february birthstone necklace market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #2,495
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 10.4%
- Avg brand age
- 32 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
24
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
3%
- Kendra Scott58%
- Hidepoo19%
- JSJOY9%
- Poxtex5%
- Pls Back3%
- kate spade new york3%
- Open — no brand owns it (2 brands, 3%)
february birthstone necklace demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.Peak months: Feb, Apr, May, Dec · busiest ÷ quietest = 8.3×
Top february birthstone necklace search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- february birthstone22K/yr
- february birthstone jewelry22K/yr
- kendra scott purple7K/yr
- purple kendra scott necklace8K/yr
- kendra scott necklace purple6K/yr
- kendra scott purple necklace5K/yr
- kendra scott amethyst necklace4K/yr
- kendra scott amethyst5K/yr
Top february birthstone necklace products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size
Kendra Scott$71.744.7★21 rev
Kendra Scott Elisa Short Pendant Necklace for Women Dainty Fashion Jewelry 14k Gold-Plated Amethyst
Kendra Scott$46.484.6★23,786 rev
Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom February Amethyst Birthstone Jewelry for Women Disc Letter A Necklaces
Hidepoo$35.094.6★52 rev
JSJOY Dainty Birthstone Bracelets for Women February Birthstone Bracelet Birthday Gifts Gold Amethyst Crystal Link Bracelet Jewelry Christmas Day Birthday Gifts for Gls Her
JSJOY$12.074.3★291 rev
Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom February Amethyst Birthstone Jewelry for Women Disc Letter K Necklaces
Hidepoo$34.294.6★52 rev
Newest
by launch date
Kendra Scott Ari Heart Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women Purple Drusy
Kendra Scott$59.705,397 rev
Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size
Kendra Scott$71.7421 rev
Kendra Scott Womens Elisa Enamel Frame Paperclip Necklace Gold Purple Mop One Size
Kendra Scott$63.2519 rev
Kendra Scott Elisa Pendant Necklace for Women Fashion Jewelry Gold-Plated Brass Lilac Kyocera Opal
Kendra Scott$71.4311 rev
AICase 18K Gold Plated Pendant Necklace for Women Fashion Jewelry Anniversary & Birthday Gifts Purple
AICase$14.2697 rev
Trending
90-day click momentum
GlameVibe Birthstone Rings For Women Silver Stackable Cubic Zirconia Stainless Steel Birth Stone Ring To My Daughter/Mom Birthday Unique Gifts Jewelry (02-Silver-February 6)
GlameVibe$9.243.6★
Hidepoo Initial Birthstone Necklace Gifts - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom February Amethyst Birthstone Jewelry for Women Disc Letter K Necklaces
Hidepoo$34.294.6★
Hidepoo Initial Birthstone Necklaces for Women - Personalized Mothers Day Birthday Gift for Woman Wife Sister Grandma Mom Gifts May Emerald Birthstone Jewelry Disc Letter K Necklace
Hidepoo$34.584.3★
Kendra Scott 14k Gold-Plated Lillia Crystal Drop Earrings in Violet Crystal Fashion Jewelry for Women
Kendra Scott$49.054.5★
Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size
Kendra Scott$71.744.7★
What reviews say buyers love and hate about february birthstone necklace
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“Good necklace, color is a bit dull and the chain fits perfectly for my 3 year old niece”
“Good gift idea”
“Excellent color and”
“I love thus jewelry - it is not terribly expensive”
“Perfect just as listed”
“Its fits her perfectly”
“Gift for granddaughter with her birthstone for her birthday”
“still look nice”
“Very nice durable”
What buyers complain about
“breaks easily”
“not turn my neck green”
“I did not like the color of the amethyst stone”
“Its a little short”
“Not gold plated”
“50 bucks wasted”
“Little small around the neck”
“Chain Turned Green”
“sadly its just poor quality mettal”
“Well 4 months into use it started to give me a rash around my neck”
Top return reasons
Common february birthstone necklace questions
- Is february birthstone necklace profitable to sell on Amazon United States?
- The niche generates $66K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the february birthstone necklace niche?
- 8 brands and 24 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in february birthstone necklace?
- Top complaints mined from reviews: Durability, Color, Precious Gemstone. The return rate is 3.9%.
- When does demand for february birthstone necklace peak?
- Demand peaks in Feb–Apr–May–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the february birthstone necklace niche?
- Listings span $8.72–$99.51; the average listing price is $45.60 (sweet spot $15–$100). The average incumbent carries 3,954 reviews — the moat a new listing must climb.