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Feather Top

Fail

Demand is soft, at -51.2% this quarter, so Feather Top is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$42K/yr460K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
20%top-5 click share · 55 brands · 57 sellers

Flapen Score

Feather Top against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Feather Top is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Top market on Amazon at a glance

Shoppers on Amazon United States searched for Feather Top 460K times last year and spent an estimated $42K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Feb–Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 460K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
460K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
0.3%
Market size, estimated
$42Ka year
Peak month
December4.9× the quietest month
Top search term
feather top87K searches a year

02 · Price

A sale here is worth $31.64.

Listings sell for $31.64 on average, from $6.14 to $165.66. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $31.64 that is $0 to $3K a year per listing.

Average price
$31.64inside the $15 to $100 sweet spot
Price range
$6.14–$165.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #31,741 within Tanks & Camis. It carries 243 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
5.7%
Average rank
#31,741in Tanks & Camis
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
243per listing
Listings tracked
122

04 · Newcomers

5 of last year's 52 launches cleared the first-year sales bar.

52 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Feather Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

55 rising

Sellers

57

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

20%

Top 20: 49%

Open market

57%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Feather Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Feather Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather top87K/yr
  • fur top149K/yr
  • feather tops for women39K/yr
  • pink feather top18K/yr
  • white feather top19K/yr
  • feather shirt15K/yr
  • feather tube top9K/yr
  • fur tops for women45K/yr
  • feather trim top12K/yr
  • feather crop top6K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Top

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
15.6%of orders come back
“Too tight”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Feather Top questions

Answered from the same tracked data.