Feather Shawl

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

231K

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

0.7%

Market size, estimated

$37Ka year

Peak month

October8.0× the quietest month

Top search term

feather shawl53K searches a year

Listings sell for $24.40 on average, from $6.29 to $166.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $24.40 that is $0 to $2K a year per listing.

Average price

$24.40inside the $15 to $100 sweet spot

Price range

$6.29–$166.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #1,887 within Robes, Capes & Jackets. It carries 652 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

6.6%

Average rank

#1,887in Robes, Capes & Jackets

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

652per listing

Listings tracked

64

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months