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Feather Headband

Fail

An estimated 10.7% of orders come back, so Feather Headband is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$31K/yr147K searches / yr
90-day growth
-23.6%search demand this quarter
Competition
37%top-5 click share · 33 brands · 37 sellers

Flapen Score

Feather Headband against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Feather Headband is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Headband market on Amazon at a glance

Shoppers on Amazon United States searched for Feather Headband 147K times last year and spent an estimated $31K. The top 5 brands take 55% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
147K
Growth, 90 days vs prior 90
-23.6%
Conversion, latest week
1.8%
Market size, estimated
$31Ka year
Peak month
October7.7× the quietest month
Top search term
feather headband72K searches a year

02 · Price

A sale here is worth $11.57.

Listings sell for $11.57 on average, from $6.01 to $34.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.57 that is $0 to $1K a year per listing.

Average price
$11.57under the $15 to $100 sweet spot
Price range
$6.01–$34.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #1,104 within Headwear. It carries 1,170 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#1,104in Headwear
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,170per listing
Listings tracked
51

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Feather Headband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

37

Top-5 brand share

55%

Top 20: 89%

Top-5 click share

37%

Top 20: 73%

Open market

41%

  • Brand 124%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Feather Headband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 7.7×

Search terms

Top Feather Headband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather headband72K/yr
  • feather crown14K/yr
  • feather headdress14K/yr
  • black feather headpiece18K/yr
  • feather headbands5K/yr
  • feather headbands for women9K/yr
  • black feather headband7K/yr
  • feathered headpiece6K/yr
  • feather headpiece for women2K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Headband

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
10.7%of orders come back
“Didnt fit correctly”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Feather Headband questions

Answered from the same tracked data.