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Fear of God Essentials

Maybe

Search demand grew +128.8% this quarter. But buyers convert on only 0.1% of searches, so Fear of God Essentials is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$35K/yr747K searches / yr
90-day growth
+128.8%search demand this quarter
Competition
27%top-5 click share · 31 brands · 38 sellers

Flapen Score

Fear of God Essentials against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fear of God Essentials is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fear of God Essentials market on Amazon at a glance

Shoppers on Amazon United States searched for Fear of God Essentials 747K times last year and spent an estimated $35K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +128.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
747K
Growth, 90 days vs prior 90
+128.8%
Conversion, latest week
0.1%
Market size, estimated
$35Ka year
Peak month
December4.2× the quietest month
Top search term
essentials fear of god594K searches a year

02 · Price

A sale here is worth $39.15.

Listings sell for $39.15 on average, from $12.84 to $159.89. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $39.15 that is $0 to $4K a year per listing.

Average price
$39.15inside the $15 to $100 sweet spot
Price range
$12.84–$159.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #9,866 within T-Shirts. It carries 141 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
63%
Out of stock, average day
11.8%
Average rank
#9,866in T-Shirts
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
141per listing
Listings tracked
73

04 · Newcomers

6 of last year's 37 launches cleared the first-year sales bar.

37 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
37
Successful launches
6Amazon's first-year sales bar
Average brand age
27 months

Products

Top Fear of God Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

31 rising

Sellers

38

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

27%

Top 20: 60%

Open market

37%

  • Brand 118%
  • Brand 215%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Fear of God Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Fear of God Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • essentials fear of god594K/yr
  • fear of god59K/yr
  • fear of god essentials35K/yr
  • essential fear of god48K/yr
  • fear if god essentials4K/yr
  • fear of god essential8K/yr

Reviews and returns

What reviews say buyers love and hate about Fear of God Essentials

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Runs small”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fear of God Essentials questions

Answered from the same tracked data.