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Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-10.5%

Conversion, latest week

2.1%

Market size, estimated

$46Ka year

Peak month

October5.8× the quietest month

Top search term

fbi badge84K searches a year

Listings sell for $21.98 on average, from $4.65 to $45.83. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.98 that is $0 to $2K a year per listing.

Average price

$21.98inside the $15 to $100 sweet spot

Price range

$4.65–$45.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #8,726 within Accessories. It carries 65 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

82%

Out of stock, average day

15.8%

Average rank

#8,726in Accessories

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

65per listing

Listings tracked

22

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months