Fb County
Skip itA deep review moat (16,950 avg reviews) — this niche doesn't clear our bar today.
Avg price
Great$20.20avg listing price — sweet spot $15–$100
Price range
Great$9.68–$53.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 270K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad16,950.15avg incumbent reviews — the moat a new listing must climb
Is fb county profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fb county is a $100K/yr Amazon United States market (270K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
fb county market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $101K–$121K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #243
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.2%
- Avg brand age
- 65 months
- Avg seller age
- 161 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
37
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
35%
Top 20: 66%
Open market
14%
- Dickies59%
- CHAOREN11%
- Wolverine5%
- JUKMO4%
- Timberland PRO3%
- BELTROAD3%
- Open — no brand owns it (9 brands, 14%)
fb county demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top fb county search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- dickies belt74K/yr
- dickies belts for men48K/yr
- mechanic belt29K/yr
- mechanics belt24K/yr
- no scratch belt12K/yr
- mechanic belts for men14K/yr
- dickies belts for men leather8K/yr
- dickies belts6K/yr
- mechanics belts for men5K/yr
- dickies leather belts for men6K/yr
Top fb county products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dickies Mens 38mm Leather Belt with Two Row Stitch black 34
Dickies$16.334.5★63,249 rev
Dickies Mens No-Scratch Leather Mechanic Belt
Dickies$19.834.4★14,650 rev
Dickies Mens 30MM Cotton Web Belt Black One Size
Dickies$14.054.1★3,318 rev
Dickies Mens No Scratch Mechanic Belt Black Large
Dickies$19.964.4★14,650 rev
Dickies Mens Cotton Web Belt Accessory White One Size
Dickies$14.924.1★3,318 rev
Newest
by launch date
SANSTHS Mechanic Buckless Belts for Men No Scratch Leather Work Belt Hook & Loop Tsa Belt for Technician Travel Gifts Classic Black Leather
SANSTHS$19.5031 rev
CHAOREN Tactical Belt Men - 1.5 Stretch Work Belt with Zinc Alloy Buckle
CHAOREN$11.831,129 rev
CHAOREN Tactical Belt - 1.5 Work Belt for Military EDC
CHAOREN$10.471,286 rev
CHAOREN 1.5 Nylon Ratchet Belts for Men - Black Adjustable Casual Work Belt with Slide Buckle - Trim to Fit
CHAOREN$13.902,822 rev
BELTROAD Buckleless Belts Leather No Scratch Belt for Men Hook and Loop Work Technician 1.5 Mechanic Belt Men Travel Gifts
BELTROAD$21.48185 rev
Trending
90-day click momentumSANSTHS Mechanic Buckless Belts for Men No Scratch Leather Work Belt Hook & Loop Tsa Belt for Technician Travel Gifts Classic Black Leather
SANSTHS$19.504.8★
CHAOREN Tactical Belt Men - 1.5 Stretch Work Belt with Zinc Alloy Buckle
CHAOREN$11.834.6★
CHAOREN 1.5 Nylon Ratchet Belts for Men - Black Adjustable Casual Work Belt with Slide Buckle - Trim to Fit
CHAOREN$13.904.5★
Dickies Mens Cotton Web Belt Accessory White One Size
Dickies$14.924.1★
CHAOREN Mens Belt Leather Ratchet Belt - Customizable Fit Effortless Style (35mm)
CHAOREN$14.314.6★
What reviews say buyers love and hate about fb county
What buyers praise and complain about, mined from review topics.What buyers love
“The quality feels solid”
“The fit is accurate”
“Good value for money”
“Holding up well”
“Infinitely adjustable”
“Very comfortable”
“is easy to remove”
“Perfect stretch”
“As described”
“Still going strong”
What buyers complain about
“Broke easily”
“Runs a little big”
“Buckle broke”
“Not well made”
“Now the leather is peeling”
“the fastener is so insecure”
“it does not stretch as described”
“difficult to open”
“Misleading picture”
“it is stiff”
Top return reasons
Common fb county questions
- Is fb county profitable to sell on Amazon United States?
- The niche generates $100K/yr across 61 tracked products. 11 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the fb county niche?
- 15 brands and 37 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in fb county?
- Top complaints mined from reviews: Durability, Size-Overall, Strap/String Quality. The return rate is 2.8%.
- When does demand for fb county peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the fb county niche?
- Listings span $9.68–$53.67; the average listing price is $20.20 (sweet spot $15–$100). The average incumbent carries 16,950 reviews — the moat a new listing must climb.