Faux Locs
Launch itA $1.1M/yr market growing +6.5% this quarter with returns at 2.2% — clears our launch bar.
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$20.49avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 2.1M searches
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,450.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$6.21–$400.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Is faux locs profitable on Amazon?
According to Flapen's Amazon United States niche tracking, faux locs is a $1.1M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Launch it — 58/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
faux locs market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $820K–$1.0M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #640
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 64%
- Out of stock
- 0.5%
- Avg brand age
- 47 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
68
Top-5 brand share
71%
Top 20: 93%
Top-5 click share
24%
Top 20: 57%
Open market
26%
- Locs42%
- proSPORT16%
- AMUMI6%
- zeroUV5%
- Aayubb3%
- Datuoda3%
faux locs demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.8×
Top faux locs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- loc507K/yr
- locs sunglasses for men358K/yr
- faux locs327K/yr
- locs248K/yr
- locs sunglasses175K/yr
- crochet locs129K/yr
- locs crochet hair133K/yr
- locs glasses39K/yr
- locs hair29K/yr
- locs sunglasses for women25K/yr
Top faux locs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Locs 9006 Hardcore Gangster Sunglasses - Original Black
Locs$9.034.6★5,214 rev
Locs Gangster Oversized Rectangular Horn Rim Sunglasses All Black mens
Locs$10.254.5★5,539 rev
Locs 91105 Black Sunglasses | Authentic Gangster Flat Top Lowrider Maddogger Shades
Locs$9.564.6★556 rev
zeroUV - Classic Old School Eazy E Square Flat Top OG Loc Sunglasses (Shiny Black/Clear)
zeroUV$14.944.3★1,602 rev
Faux Locs Crochet Hair Soft Locs 20 Inches 7 Packs Crochet Locs Crochet Hair Black Natural Wave Braids Hair Extensions Distressed Locs Pre Looped Crochet Butterfly Locs For Black Women
Aayubb$15.854.6★1,562 rev
Newest
by launch date
Locs Mens Rectangular Sunglasses - Flat Top Metal Accents - 91257 - Includes Pouch & Iconoclast 1-Year Protection Plan (New Edition - Black Gold Accent)
Locs$21.675 rev
Soft Boho Locs Crochet Hair-30Inch 8Packs Goddess Faux Locs for Black Women(1B 30 Inch(Pack of 8))
AMUMI$30.09196 rev
7 Packs 36 Inch Soft Locs Crochet Hair Pre Looped Curly Wavy Distressed Faux Locs for Butterfly Locs Crochet Braids for Black Women (1B 36 Inch(pack of 7))
Mytarku$17.981,597 rev
8 Packs Goddess Faux Locs Crochet Hair-24 Inch Boho Soft Locs Crochet Hair for Black Women (#1B 24 Inch(Pack of 8))
CooCooJoo$25.42369 rev
Goddess Locs Crochet Hair 24Inch 8Packs Soft Boho Faux Locs for Black Women(1B# 24 Inch(Pack of 8))
AMUMI$27.20655 rev
Trending
90-day click momentumLocs Mens Rectangular Sunglasses - Flat Top Metal Accents - 91257 - Includes Pouch & Iconoclast 1-Year Protection Plan (New Edition - Black Gold Accent)
Locs$21.675.0★
Large Satin Bonnet for Men Sleeping: Loc Cap Dreadlocks for Curly Braids Wave Silky for Frizzy Hair Smooth Adjustable No Slip Black
Fittia$13.084.4★
zeroUV - Classic Old School Eazy E Square Flat Top OG Loc Sunglasses (Shiny Black/Clear)
zeroUV$14.944.3★
Locs Super Dark Sunglasses Mens Black Wrap Around Lowrider Gangster Cholo Vintage Flat Top (Deville Glossy Pot - Fits Med - Lg Grey)
proSPORT$11.244.5★
Locs Sunglasses - Wrap Around Dark Sunglasses for Men & Women - Gangster Bikers & Cholo Glasses Super Dark Polycarbonate Lenses & Rectangular Silhouette Frame (Deville Glossy - Fits Med - Lg Grey)
proSPORT$11.154.5★
What reviews say buyers love and hate about faux locs
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality glasses”
“Good for the price”
“Fits great and smooth look”
“I Like The Hair Its Nice”
“Best light weight loc cap I ever had”
“The hair is soft”
“Nice color”
“Easy Install”
“Exactly as pictured”
“Hairstyle came out great”
What buyers complain about
“Too small”
“Broke within a week”
“Dont like the quality”
“it kinda makes me itchy too”
“This hair is horrible”
“It's weak & broken easily”
“The locs are thin”
“Could be darker”
“cheaply priced”
“It's a little heavy”
Top return reasons
Common faux locs questions
- Is faux locs profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 76 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (58/100).
- How competitive is the faux locs niche?
- 32 brands and 68 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in faux locs?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.2%.
- When does demand for faux locs peak?
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the faux locs niche?
- Listings span $6.21–$400.93; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,451 reviews — the moat a new listing must climb.