Faux Locs

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

2.5%

Market size, estimated

$1.1Ma year

Peak month

August1.8× the quietest month

Top search term

loc507K searches a year

Listings sell for $20.49 on average, from $6.21 to $400.93. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $20.49 that is $10K to $15K a year per listing.

Average price

$20.49inside the $15 to $100 sweet spot

Price range

$6.21–$400.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

2.2%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #640 within Sunglasses & Eyewear Accessories. It carries 1,451 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

96%

Out of stock, average day

0.5%

Average rank

#640in Sunglasses & Eyewear Accessories

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,451per listing

Listings tracked

76

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months