Faux Fur Shawl

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -67.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-67.5%

Conversion, latest week

0.8%

Market size, estimated

$387Ka year

Peak month

December13.7× the quietest month

Top search term

fur shawl346K searches a year

Listings sell for $28.30 on average, from $11.68 to $50.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $28.30 that is $3K to $7K a year per listing.

Average price

$28.30inside the $15 to $100 sweet spot

Price range

$11.68–$50.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

16.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #313 within Scarves & Wraps. It carries 820 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#313in Scarves & Wraps

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

820per listing

Listings tracked

82

28 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

2Amazon's first-year sales bar

Average brand age

41 months