Faux Fur Coat

Shoppers searched for this 7.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -91.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $490K a year.

Searches, last 12 months

7.2M

Growth, 90 days vs prior 90

-91.3%

Conversion, latest week

0.1%

Market size, estimated

$490Ka year

Peak month

December36.3× the quietest month

Top search term

fur coat1.5M searches a year

Listings sell for $48.48 on average, from $22.74 to $139.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $48.48 that is $5K to $12K a year per listing.

Average price

$48.48inside the $15 to $100 sweet spot

Price range

$22.74–$139.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$5K–$12K

Returns

26.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,596 within Coats, Jackets & Vests. It carries 307 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

97%

Out of stock, average day

3.8%

Average rank

#1,596in Coats, Jackets & Vests

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

307per listing

Listings tracked

97

49 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

49

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months