Fathers Day Hat

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.8%

Market size, estimated

$34Ka year

Peak month

June95.2× the quietest month

Top search term

fathers day hat35K searches a year

Listings sell for $17.40 on average, from $9.39 to $30.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.40 that is $2K to $4K a year per listing.

Average price

$17.40inside the $15 to $100 sweet spot

Price range

$9.39–$30.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #4,503 within Baseball Caps. It carries 201 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

91%

Out of stock, average day

10.3%

Average rank

#4,503in Baseball Caps

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

201per listing

Listings tracked

32

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months