Father to Son Gifts

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

-0.5%

Conversion, latest week

3.2%

Market size, estimated

$17Ka year

Peak month

December35.9× the quietest month

Top search term

wallet for son7K searches a year

Listings sell for $23.50 on average, from $10.80 to $37.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $23.50 that is $0 to $2K a year per listing.

Average price

$23.50inside the $15 to $100 sweet spot

Price range

$10.80–$37.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.5% of listings are out of stock. The average listing ranks #3,377 within Wallets, Card Cases & Money Organizers. It carries 1,224 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

95%

Out of stock, average day

18.5%

Average rank

#3,377in Wallets, Card Cases & Money Organizers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,224per listing

Listings tracked

37

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

42 months