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Father of the Groom Gift

Fail

Shoppers spend an estimated $66K a year here, so Father of the Groom Gift is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$66K/yr144K searches / yr
90-day growth
+32.2%search demand this quarter
Competition
61%top-5 click share · 24 brands · 25 sellers

Flapen Score

Father of the Groom Gift against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Father of the Groom Gift is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Father of the Groom Gift market on Amazon at a glance

Shoppers on Amazon United States searched for Father of the Groom Gift 144K times last year and spent an estimated $66K. The top 5 brands take 64% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+32.2%
Conversion, latest week
2.8%
Market size, estimated
$66Ka year
Peak month
September3.7× the quietest month
Top search term
father of the groom gift78K searches a year

02 · Price

A sale here is worth $16.64.

Listings sell for $16.64 on average, from $7.14 to $29.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.64 that is $0 to $2K a year per listing.

Average price
$16.64inside the $15 to $100 sweet spot
Price range
$7.14–$29.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #3,459 within Socks & Hosiery. It carries 175 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#3,459in Socks & Hosiery
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
175per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Father of the Groom Gift products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

25

Top-5 brand share

64%

Top 20: 95%

Top-5 click share

61%

Top 20: 94%

Open market

32%

  • Brand 119%
  • Brand 219%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Father of the Groom Gift search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.7×

Search terms

Top Father of the Groom Gift search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • father of the groom gift78K/yr
  • father of the groom gifts19K/yr
  • father of the groom20K/yr
  • father of groom gift11K/yr
  • gifts for father of the groom9K/yr
  • father of the groom gifts from bride7K/yr

Reviews and returns

What reviews say buyers love and hate about Father of the Groom Gift

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Gifting Purpose”
1.8%of orders come back
“Great gift”
A buyer, on “Gifting Purpose”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Father of the Groom Gift questions

Answered from the same tracked data.