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Fat Thor Costume Adult Men

Fail

Shoppers spend an estimated $36K a year here, so Fat Thor Costume Adult Men is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$36K/yr59K searches / yr
90-day growth
+21.7%search demand this quarter
Competition
70%top-5 click share · 14 brands · 37 sellers

Flapen Score

Fat Thor Costume Adult Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fat Thor Costume Adult Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fat Thor Costume Adult Men market on Amazon at a glance

Shoppers on Amazon United States searched for Fat Thor Costume Adult Men 59K times last year and spent an estimated $36K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+21.7%
Conversion, latest week
1.7%
Market size, estimated
$36Ka year
Peak month
October51.1× the quietest month
Top search term
fat thor costume48K searches a year

02 · Price

A sale here is worth $35.31.

Listings sell for $35.31 on average, from $12.50 to $73.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.31 that is $0 to $4K a year per listing.

Average price
$35.31inside the $15 to $100 sweet spot
Price range
$12.50–$73.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
8.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #16,465 within Wigs. It carries 1,333 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
31.0%
Average rank
#16,465in Wigs
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,333per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Fat Thor Costume Adult Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

37

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • Brand 124%
  • Brand 219%
  • Brand 314%
  • Brand 413%
  • Brand 57%
  • Brand 64%

Demand

Fat Thor Costume Adult Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 51.1×

Search terms

Top Fat Thor Costume Adult Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fat thor costume48K/yr
  • fat thor8K/yr
  • fat thor robe3K/yr

Reviews and returns

What reviews say buyers love and hate about Fat Thor Costume Adult Men

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thickness”
8.1%of orders come back
“a little thin for midweight IMO”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fat Thor Costume Adult Men questions

Answered from the same tracked data.