Fat Laces
Skip itPrices mostly outside the sweet spot ($5.65–$10.22) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good633.31avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Avg price
Bad$7.47avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 363K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad$5.65–$10.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Is fat laces profitable on Amazon?
According to Flapen's Amazon United States niche tracking, fat laces is a $59K/yr Amazon United States market (363K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Aug. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
fat laces market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $45K–$60K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 57 months
- Avg seller age
- 162 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
8
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Endoto38%
- UamGlsob26%
- Booyckiy17%
- NDTEZUGT9%
- Olukssck6%
- HEHUAtech5%
fat laces demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top fat laces search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- thick shoe laces69K/yr
- fat shoe laces for sneakers35K/yr
- fat laces36K/yr
- chunky laces30K/yr
- wide shoe laces23K/yr
- thick laces26K/yr
- chunky shoe laces23K/yr
- fat shoe laces23K/yr
- fat laces for sneakers20K/yr
- thick white shoe laces12K/yr
Top fat laces products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Endoto 2 Pairs Fat Shoelaces for Adidas Campus 00s 16MM Chunky Thick Flat Wide Jumbo Shoe Laces Replacement Laces for Sneaker shoes(Color:White Size:54Inch)
Endoto$7.614.8★810 rev
Booyckiy 2 Pairs Fat Sneakers Shoe Laces 15mm Wide Athletic Shoelaces Shoe Strings Black 47 inch(120cm)
Booyckiy$6.924.7★1,222 rev
UamGlsob 5/8(16mm) Wide Thick Shoe Laces for Sneakers Fat Athletic Shoelaces Replacement Laces for Campus 00s Shoes (White 54/140cm)
UamGlsob$5.654.7★606 rev
Endoto Fat Shoelaces for Adidas Campus 00s 16MM Chunky Thick Flat Wide Jumbo Shoe Laces Replacement Laces for Sneaker shoes(Color:White Size:50Inch)
Endoto$6.734.7★1,364 rev
Booyckiy 2 Pairs Fat Sneakers Shoe Laces 15mm Wide Athletic Shoelaces Shoe Strings White 47 inch(120cm)
Booyckiy$6.914.7★1,222 rev
Newest
by launch date
HEHUAtech 1 Pairs Thick Rope Shoe Laces For Sneakers 8mm Chunky Fat Shoelaces Twisted Laces Solid Colors Shoestrings (White 47 Inch(120cm))
HEHUAtech$9.8637 rev
UamGlsob 15MM Cotton Fat Shoe Laces for Sneakers 5/8 Wide Flat Thick Chunky Jumbo Athletic Shoelaces Replacement Strings (White 54/140cm)
UamGlsob$6.45117 rev
UamGlsob 15MM Cotton Fat Shoe Laces for Sneakers 5/8 Wide Flat Thick Chunky Jumbo Athletic Shoelaces Replacement Strings (White 45/115cm)
UamGlsob$6.44117 rev
NDTEZUGT Fat Athletic Shoelaces for Vans Knu Skool Classic Skate Shoes 5/8(15mm) Wide Cotton Chunky Big Thick Replacement Laces (White 54/140cm)
NDTEZUGT$8.06340 rev
NDTEZUGT 2 Pairs Fat Athletic Shoelaces for Vans Knu Skool Classic Skate Shoes 5/8(1.5cm) Wide Cotton Chunky Big Thick Replacement Laces (Black+White 54/140cm)
NDTEZUGT$9.8782 rev
Trending
90-day click momentumHEHUAtech 1 Pairs Thick Rope Shoe Laces For Sneakers 8mm Chunky Fat Shoelaces Twisted Laces Solid Colors Shoestrings (White 47 Inch(120cm))
HEHUAtech$9.863.6★
Endoto Fat Shoelaces for Adidas Campus 00s 16MM Chunky Thick Flat Wide Jumbo Shoe Laces Replacement Laces for Sneaker shoes(Color:White Size:50Inch)
Endoto$6.734.7★
UamGlsob 5/8(16mm) Wide Thick Shoe Laces for Sneakers Fat Athletic Shoelaces Replacement Laces for Campus 00s Shoes (White 54/140cm)
UamGlsob$5.654.7★
NDTEZUGT 2 Pairs Fat Athletic Shoelaces for Vans Knu Skool Classic Skate Shoes 5/8(1.5cm) Wide Cotton Chunky Big Thick Replacement Laces (Black+White 54/140cm)
NDTEZUGT$9.874.8★
Booyckiy 2 Pairs Fat Sneakers Shoe Laces 15mm Wide Athletic Shoelaces Shoe Strings Black 47 inch(120cm)
Booyckiy$6.924.7★
What reviews say buyers love and hate about fat laces
What buyers praise and complain about, mined from review topics.What buyers love
“Nice well made”
“Perfect fit”
“exactly what I needed”
“Nice chunky shoe laced good for price”
“It really adds a little extra style to my sneakers”
“I like the width of the laces”
“Great to update shoes for a clean newer look or for shoes that came with a color of laces you dont want. like pink”
“Nice chunky shoe laced good for price”
“Durable, comfortable, and exactly what I was looking for”
“I like that they arrived in a zip pouch”
What buyers complain about
“Really chunky like picture”
“A littler short for my shoes”
“Product good, description deceptive”
“Cheap looking and feeling”
“not as wide as I wanted”
“this was broken in the middle”
“Very poor quality of strings”
“Kind of pricey for laces”
Top return reasons
Common fat laces questions
- Is fat laces profitable to sell on Amazon United States?
- The niche generates $59K/yr across 16 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (30/100).
- How competitive is the fat laces niche?
- 6 brands and 8 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in fat laces?
- Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for fat laces peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the fat laces niche?
- Listings span $5.65–$10.22; the average listing price is $7.47 (sweet spot $15–$100). The average incumbent carries 633 reviews — the moat a new listing must climb.