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Fat Laces

Fail

Prices span $5.65–$10.22, mostly outside the sweet spot, so Fat Laces is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$59K/yr363K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
65%top-5 click share · 6 brands · 8 sellers

Flapen Score

Fat Laces against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fat Laces is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fat Laces market on Amazon at a glance

Shoppers on Amazon United States searched for Fat Laces 363K times last year and spent an estimated $59K. The top 5 brands take 95% of clicks. Demand peaks in Aug. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
2.2%
Market size, estimated
$59Ka year
Peak month
August2.2× the quietest month
Top search term
thick shoe laces69K searches a year

02 · Price

A sale here is worth $7.47.

Listings sell for $7.47 on average, from $5.65 to $10.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $7.47 that is $2K to $4K a year per listing.

Average price
$7.47under the $15 to $100 sweet spot
Price range
$5.65–$10.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #276 within Shoe, Jewelry & Watch Accessories. It carries 633 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#276in Shoe, Jewelry & Watch Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
633per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Fat Laces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 226%
  • Brand 317%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Fat Laces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Fat Laces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thick shoe laces69K/yr
  • fat shoe laces for sneakers35K/yr
  • fat laces36K/yr
  • chunky laces30K/yr
  • wide shoe laces23K/yr
  • thick laces26K/yr
  • chunky shoe laces23K/yr
  • fat shoe laces23K/yr
  • fat laces for sneakers20K/yr
  • thick white shoe laces12K/yr

Reviews and returns

What reviews say buyers love and hate about Fat Laces

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Thickness”
1.5%of orders come back
“Really chunky like picture”
A buyer, on “Thickness”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fat Laces questions

Answered from the same tracked data.