Fascinator Headband for Women

Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months

816K

Growth, 90 days vs prior 90

+92.2%

Conversion, latest week

2.1%

Market size, estimated

$218Ka year

Peak month

May6.8× the quietest month

Top search term

pink fascinators for women96K searches a year

Listings sell for $12.75 on average, from $6.82 to $46.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $12.75 that is $1K to $3K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$6.82–$46.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

8.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #659 within Special Occasion Accessories. It carries 1,888 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#659in Special Occasion Accessories

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,888per listing

Listings tracked

139

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months