Farmer Hat

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $323K a year.

Searches, last 12 months

743K

Growth, 90 days vs prior 90

+27.3%

Conversion, latest week

2.2%

Market size, estimated

$323Ka year

Top search term

john deere hat246K searches a year

Listings sell for $19.67 on average, from $7.96 to $30.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $19.67 that is $5K to $10K a year per listing.

Average price

$19.67inside the $15 to $100 sweet spot

Price range

$7.96–$30.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

3.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #6,891 within Baseball Caps. It carries 2,187 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

96%

Out of stock, average day

2.0%

Average rank

#6,891in Baseball Caps

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,187per listing

Listings tracked

67

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months