Farmer Hat
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$19.67avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Good$7.96–$30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Market size
Good$323K$323K/yr · 743K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,187.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Is farmer hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, farmer hat is a $323K/yr Amazon United States market (743K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
farmer hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $295K–$393K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #6,891
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 60%
- Out of stock
- 2.0%
- Avg brand age
- 44 months
- Avg seller age
- 160 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
13 falling
Sellers
59
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
31%
Top 20: 67%
Open market
3%
- John Deere92%
- EINSKEY1%
- U. S. Toy1%
- JAN & JUL1%
- Home Prefer1%
- FURTALK1%
- Open — no brand owns it (7 brands, 3%)
farmer hat demand & seasonality
Weekly Amazon search volume, last 39 weeks — +27.3% search growth over the last 90 days.Top farmer hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- john deere hat246K/yr
- john deere shirt97K/yr
- john deere hats for men61K/yr
- john deere accessories40K/yr
- farmer hat62K/yr
- john deere shirts for men27K/yr
- john deere hats21K/yr
- gorras john deere20K/yr
- john deere decor22K/yr
- farmers hat17K/yr
Top farmer hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Deere Mens Adjustable Olive and Ivory Hat with Patch
John Deere$17.254.6★1,314 rev
John Deere Mens Denim Twill and Mesh Hat with Embroidered Logo Charcoal
John Deere$18.034.8★4,820 rev
John Deere Mens Green Hat with Trademark Logo Baseball Cap
John Deere$17.234.8★387 rev
John Deere Gray Moline 112 Fit Cap Black Mesh Side Logo Hat
John Deere$16.794.8★70 rev
John Deere Embroidered Logo Mesh Back Foam Trucker Hat One-Size
John Deere$16.804.8★997 rev
Newest
by launch date
John Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)
John Deere$29.430 rev
John Deere Vintage Logo Premium Tractor Moline IL (US Alpha One Size Khaki/White 3D Logo)
John Deere$30.3415 rev
John Deere Moline 112 HG & WH TM Mesh Back Cap - LP86120
John Deere$15.77238 rev
John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown
John Deere$19.25238 rev
John Deere Green Mens Vintage Trademark Trucker Style Hat
John Deere$16.7254 rev
Trending
90-day click momentumJohn Deere Red White & Blue Patriotic Tractor Tee Shirt (US Alpha X-Large Regular Regular)
John Deere$29.430.0★
John Deere Mens Oilskin Khaki Mesh Back Embroidered Hat
John Deere$19.974.8★
John Deere Vintage Logo Premium Tractor Moline IL (US Alpha One Size Khaki/White 3D Logo)
John Deere$30.344.9★
John Deere Baseball Cap Trucker Hat 13083329Cb Vintage Baseball Cap Trucker Hat Trademark Raised Embroidery Construction Brown
John Deere$19.254.8★
John Deere Mens Black Classic Logo Hat/Cap - LP36626
John Deere$15.454.7★
What reviews say buyers love and hate about farmer hat
What buyers praise and complain about, mined from review topics.What buyers love
“feels well made”
“Fits true to size”
“It is comfortable”
“worth it”
“As advertised”
“Great color”
“Great styling and comfort”
“the material is also quite comfortable”
“Very durable”
“It is great for the beach and fishing”
What buyers complain about
“too big”
“making it look like there wasnt any quality control of the product”
“Cheap Materials”
“Fell apart almost immediately”
“Ill shaped”
“Wish they had brighter colors in cotton for better visibility while on the beach”
“had to request a replacement as the strap broke got the replacement and am happy”
“does not match the product description”
“the John Deere stitching is slightly off center”
“Hat smells bad”
Top return reasons
Common farmer hat questions
- Is farmer hat profitable to sell on Amazon United States?
- The niche generates $323K/yr across 67 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +27.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the farmer hat niche?
- 13 brands and 59 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in farmer hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.1%.
- What does it cost to enter the farmer hat niche?
- Listings span $7.96–$30.85; the average listing price is $19.67 (sweet spot $15–$100). The average incumbent carries 2,187 reviews — the moat a new listing must climb.