Farmer
FailShoppers spend an estimated $21K a year here, so Farmer is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $21K/yr184K searches / yr
- 90-day growth
- +57.5%search demand this quarter
- Competition
- 80%top-5 click share · 11 brands · 31 sellers
Flapen Score
Farmer against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Farmer is stronger. Inside it, weaker.
Market
The Farmer market on Amazon at a glance
Shoppers on Amazon United States searched for Farmer 184K times last year and spent an estimated $21K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +57.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $21Ka year
- Peak month
- December19.5× the quietest month
- Top search term
- gifts for farmers50K searches a year
02 · Price
A sale here is worth $19.91.
Listings sell for $19.91 on average, from $12.04 to $27.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.91 that is $0 to $2K a year per listing.
- Average price
- $19.91inside the $15 to $100 sweet spot
- Price range
- $12.04–$27.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #19,201 within Baseball Caps. It carries 2,490 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #19,201in Baseball Caps
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,490per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Farmer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OriStout Cut Resistant Farmers Sleeves with Thumb Hole Arm Protectors for Thin Skin and Bruising for Gardening Welding Kitchen Arm Guards for Biting Pet Grooming Grey 1 Pair
- Price
- $14.52
- Rating
- 4.5/5
- Reviews
- 5,047
- Age
- 4y ago

Carhartt Mens Canvas Cap Carhartt Brown One Size
- Price
- $19.97
- Rating
- 4.8/5
- Reviews
- 11,184
- Age
- 13y ago

FARMERS DEFENSE Gardening Arm Sleeves|UV Cooling Protective Sleeve Women & Men|Anti-Scratch Cover Sun UPF Outdoor Protection - Forest Green - S/M
- Price
- $27.16
- Rating
- 4.6/5
- Reviews
- 3,551
- Age
- 3y ago

Farm Hats for Men Women Farms Gifts for Farms Lovers Embroidered Adjustable Farm Hair Dont Care Baseball CapBirthday Gift for Farming Farmer Girls Animals Barn
- Price
- $20.08
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 3y ago

Solar Panel Powered Fan Built in Wide Brim Outdoor Fishing Hat USB Charging Men Ultralight Bucket Sun Shade Cap Yard Garden Farmer Work Travel Landscaping Sunshade River Boat Jungle Bush Aussie UPF
- Price
- $24.92
- Rating
- 4.1/5
- Reviews
- 248
- Age
- 1y ago
Trending
estimated 90-day click momentum
FARMERS DEFENSE Gardening Arm Sleeves|UV Cooling Protective Sleeve Women & Men|Anti-Scratch Cover Sun UPF Outdoor Protection - Sea-Weed - L/XL
- Price
- $26.78
- Rating
- 4.6/5
- Reviews
- 3,551
- Age
- 3y ago

FARMERS DEFENSE Gardening Arm Sleeves|UV Cooling Protective Sleeve Women & Men|Anti-Scratch Cover Sun UPF Outdoor Protection - Forest Green - S/M
- Price
- $27.16
- Rating
- 4.6/5
- Reviews
- 3,551
- Age
- 3y ago

FARMERS DEFENSE Gardening Arm Sleeves|UV Cooling Protective Sleeve Women & Men|Anti-Scratch Cover Sun UPF Outdoor Protection - Monarch - S/M
- Price
- $27.74
- Rating
- 4.6/5
- Reviews
- 3,551
- Age
- 3y ago

Solar Panel Powered Fan Built in Wide Brim Outdoor Fishing Hat USB Charging Men Ultralight Bucket Sun Shade Cap Yard Garden Farmer Work Travel Landscaping Sunshade River Boat Jungle Bush Aussie UPF
- Price
- $24.92
- Rating
- 4.1/5
- Reviews
- 248
- Age
- 1y ago

John Deere Mens Denim Twill and Mesh Hat with Embroidered Logo Charcoal
- Price
- $18.03
- Rating
- 4.8/5
- Reviews
- 4,820
- Age
- 9y ago
Newest
by launch date
Funny Farmer Design Men Tractor Rancher Farm Dad Distressed T-Shirt
- Price
- $20.66
- Rating
- 4.9/5
- Reviews
- 20
- Age
- 1y ago

Solar Panel Powered Fan Built in Wide Brim Outdoor Fishing Hat USB Charging Men Ultralight Bucket Sun Shade Cap Yard Garden Farmer Work Travel Landscaping Sunshade River Boat Jungle Bush Aussie UPF
- Price
- $24.92
- Rating
- 4.1/5
- Reviews
- 248
- Age
- 1y ago

Zmart Tractor Gifts for Men - Tractor Socks Novelty Farmer Socks for Adults Vehicle Stocking Stuffers
- Price
- $12.04
- Rating
- 4.6/5
- Reviews
- 141
- Age
- 1y ago

Donavibe Farmer Mug 11oz Farmer Gifts for Men Women Christmas Mothers Day Birthday Gift for Farmer Farm Gift Idea Farmer Ceramic Mug
- Price
- $18.17
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago

Farm Hats for Men Women Farms Gifts for Farms Lovers Embroidered Adjustable Farm Hair Dont Care Baseball CapBirthday Gift for Farming Farmer Girls Animals Barn
- Price
- $20.08
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
31
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
13%
- OriStout44%
- Carhartt16%
- FARMER'S DEFENSE15%
- Tacoesha4%
- Genovega4%
- Zmart4%
- Open — no brand owns it (5 brands, 13%)
Demand
Farmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 19.5×
Search terms
Top Farmer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gifts for farmers50K/yr
- farmer gifts32K/yr
- farmer gifts for men21K/yr
- gifts for farmers men20K/yr
- cool gifts for farmers10K/yr
- farm gifts for men11K/yr
- useful gifts for farmers8K/yr
- gifts for a farmer8K/yr
- gifts for farmer7K/yr
- farming gifts6K/yr
Reviews and returns
What reviews say buyers love and hate about Farmer
We read the reviews and the return reasons for every product selling here.
“this particular one didn't fit properly over my head area”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Farmer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









