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Farmer

Fail

Shoppers spend an estimated $21K a year here, so Farmer is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$21K/yr184K searches / yr
90-day growth
+57.5%search demand this quarter
Competition
80%top-5 click share · 11 brands · 31 sellers

Flapen Score

Farmer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Farmer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farmer market on Amazon at a glance

Shoppers on Amazon United States searched for Farmer 184K times last year and spent an estimated $21K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +57.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+57.5%
Conversion, latest week
0.6%
Market size, estimated
$21Ka year
Peak month
December19.5× the quietest month
Top search term
gifts for farmers50K searches a year

02 · Price

A sale here is worth $19.91.

Listings sell for $19.91 on average, from $12.04 to $27.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.91 that is $0 to $2K a year per listing.

Average price
$19.91inside the $15 to $100 sweet spot
Price range
$12.04–$27.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #19,201 within Baseball Caps. It carries 2,490 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#19,201in Baseball Caps
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,490per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Farmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

31

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

13%

  • Brand 144%
  • Brand 216%
  • Brand 315%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Demand

Farmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 19.5×

Search terms

Top Farmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gifts for farmers50K/yr
  • farmer gifts32K/yr
  • farmer gifts for men21K/yr
  • gifts for farmers men20K/yr
  • cool gifts for farmers10K/yr
  • farm gifts for men11K/yr
  • useful gifts for farmers8K/yr
  • gifts for a farmer8K/yr
  • gifts for farmer7K/yr
  • farming gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Farmer

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
2.8%of orders come back
“this particular one didn't fit properly over my head area”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Farmer questions

Answered from the same tracked data.