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Farm Rio

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 0.1% of searches, so Farm Rio is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$102K/yr3.7M searches / yr
90-day growth
-28.5%search demand this quarter
Competition
14%top-5 click share · 101 brands · 113 sellers

Flapen Score

Farm Rio against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Farm Rio is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farm Rio market on Amazon at a glance

Shoppers on Amazon United States searched for Farm Rio 3.7M times last year and spent an estimated $102K. The top 5 brands take 27% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
0.1%
Market size, estimated
$102Ka year
Peak month
August8.8× the quietest month
Top search term
anthro dupes713K searches a year

02 · Price

A sale here is worth $25.27.

Listings sell for $25.27 on average, from $7.17 to $93.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $25.27 that is $0 to $3K a year per listing.

Average price
$25.27inside the $15 to $100 sweet spot
Price range
$7.17–$93.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #643 within Sweaters. It carries 1,666 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
5.1%
Average rank
#643in Sweaters
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
1,666per listing
Listings tracked
180

04 · Newcomers

11 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
11Amazon's first-year sales bar
Average brand age
30 months

Products

Top Farm Rio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

101 rising

Sellers

113

Top-5 brand share

27%

Top 20: 60%

Top-5 click share

14%

Top 20: 34%

Open market

69%

  • Brand 17%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Farm Rio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 8.8×

Search terms

Top Farm Rio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anthro dupes713K/yr
  • anthropology dup244K/yr
  • the drop womens clothing471K/yr
  • anthropologie dup es109K/yr
  • anthropologie dupe91K/yr
  • three bird nest clothing women50K/yr
  • coastal grandma clothes114K/yr
  • anthropology dupes32K/yr
  • anthropologie tops203K/yr
  • anthropologie clothes women22K/yr

Reviews and returns

What reviews say buyers love and hate about Farm Rio

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
7.8%of orders come back
“Just too long”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Farm Rio questions

Answered from the same tracked data.