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Fancy Nancy Costume

Fail

An estimated 13.5% of orders come back, so Fancy Nancy Costume is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$26K/yr170K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
24%top-5 click share · 53 brands · 72 sellers

Flapen Score

Fancy Nancy Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fancy Nancy Costume is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fancy Nancy Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Fancy Nancy Costume 170K times last year and spent an estimated $26K. The top 5 brands take 31% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
0.7%
Market size, estimated
$26Ka year
Top search term
fancy nancy outfit40K searches a year

02 · Price

A sale here is worth $22.78.

Listings sell for $22.78 on average, from $7.48 to $42.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.78 that is $0 to $2K a year per listing.

Average price
$22.78inside the $15 to $100 sweet spot
Price range
$7.48–$42.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
13.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #3,191 within Girls. It carries 1,039 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
8.6%
Average rank
#3,191in Girls
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,039per listing
Listings tracked
77

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fancy Nancy Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

53 rising

Sellers

72

Top-5 brand share

31%

Top 20: 77%

Top-5 click share

24%

Top 20: 63%

Open market

65%

  • Brand 19%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Fancy Nancy Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26DecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 3.9× · 7 of 12 months tracked

Search terms

Top Fancy Nancy Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fancy nancy outfit40K/yr
  • fancy nancy costume93K/yr
  • fancy nancy dress17K/yr
  • fancy nancy clothes6K/yr
  • fancy nancy outfits3K/yr
  • fancy nancy dress up3K/yr
  • fancy nancy costume for girls8K/yr

Reviews and returns

What reviews say buyers love and hate about Fancy Nancy Costume

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
13.5%of orders come back
“Too short”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fancy Nancy Costume questions

Answered from the same tracked data.