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Fan Jacket

Maybe

Search demand grew +258.6% this quarter. But buyers convert on only 0.4% of searches, so Fan Jacket is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$83K/yr218K searches / yr
90-day growth
+258.6%search demand this quarter
Competition
24%top-5 click share · 25 brands · 41 sellers

Flapen Score

Fan Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Fan Jacket is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Fan Jacket 218K times last year and spent an estimated $83K. The top 5 brands take 55% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +258.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+258.6%
Conversion, latest week
0.4%
Market size, estimated
$83Ka year
Peak month
July22.1× the quietest month
Top search term
cooling jacket32K searches a year

02 · Price

A sale here is worth $94.76.

Listings sell for $94.76 on average, from $19.78 to $470.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $94.76 that is $0 to $9K a year per listing.

Average price
$94.76inside the $15 to $100 sweet spot
Price range
$19.78–$470.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #3,352 within Jackets & Coats. It carries 296 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
16.4%
Average rank
#3,352in Jackets & Coats
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
296per listing
Listings tracked
65

04 · Newcomers

9 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
9Amazon's first-year sales bar
Average brand age
39 months

Products

Top Fan Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

41

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

24%

Top 20: 62%

Open market

37%

  • Brand 118%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Fan Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 22.1×

Search terms

Top Fan Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cooling jacket32K/yr
  • air conditioned jacket26K/yr
  • ac jacket16K/yr
  • fan vest17K/yr
  • fan jacket23K/yr
  • japanese air conditioned jacket8K/yr
  • cooling jackets for men13K/yr
  • air conditioned shirt10K/yr
  • japanese fan jacket8K/yr
  • cooling vest with fans11K/yr

Reviews and returns

What reviews say buyers love and hate about Fan Jacket

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Warmth”
11%of negative reviews mention “Size-Overall”
4.2%of orders come back
“nothing fits”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fan Jacket questions

Answered from the same tracked data.