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Family Picture Outfits

Fail

An estimated 30.1% of orders come back, so Family Picture Outfits is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$46K/yr1.3M searches / yr
90-day growth
-43.8%search demand this quarter
Competition
8%top-5 click share · 116 brands · 127 sellers

Flapen Score

Family Picture Outfits against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Family Picture Outfits is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Picture Outfits market on Amazon at a glance

Shoppers on Amazon United States searched for Family Picture Outfits 1.3M times last year and spent an estimated $46K. The top 5 brands take 32% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
0.1%
Market size, estimated
$46Ka year
Peak month
November20.1× the quietest month
Top search term
long sleeve mini dress606K searches a year

02 · Price

A sale here is worth $35.07.

Listings sell for $35.07 on average, from $9.94 to $82.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $35.07 that is $0 to $4K a year per listing.

Average price
$35.07inside the $15 to $100 sweet spot
Price range
$9.94–$82.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
30.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #2,638 within Dresses. It carries 1,039 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#2,638in Dresses
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,039per listing
Listings tracked
372

04 · Newcomers

17 of last year's 148 launches cleared the first-year sales bar.

148 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
148
Successful launches
17Amazon's first-year sales bar
Average brand age
30 months

Products

Top Family Picture Outfits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

116 rising

Sellers

127

Top-5 brand share

32%

Top 20: 63%

Top-5 click share

8%

Top 20: 22%

Open market

70%

  • Brand 19%
  • Brand 28%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Family Picture Outfits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.1×

Search terms

Top Family Picture Outfits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long sleeve mini dress606K/yr
  • brown long sleeve dress183K/yr
  • short long sleeve dress82K/yr
  • lantern sleeve dress43K/yr
  • maxi long sleeve dress27K/yr
  • long sleeve maxi32K/yr
  • long sleeve cotton dress26K/yr
  • longsleeve dresses for women 20266K/yr
  • long dress long sleeve27K/yr
  • long sleeve brown dress72K/yr

Reviews and returns

What reviews say buyers love and hate about Family Picture Outfits

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
30.1%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Family Picture Outfits questions

Answered from the same tracked data.